14 Ways You Are Fessing Up Your Social Media – With Jena Apgar
You might be messing up your social media without even knowing it.
What are 14 common ways we fess up our social media?
Social media guru Jena Apgar joins host Our Shawn McBride for an edition of the Non-Traditional Social Media YouTube Show to tell us.
Subscribe to the channel for more great content. #socialmedia #marketing #sales #marketingmistakes #socialmediafails #blunders #business #businessowners #leadership
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The Our Shawn: Hey everyone, are Sean McBride at Jenna app card. Joining me we’re gonna be talking about 14 ways you’re fessing up your social media and so
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The Our Shawn: failing, failing.
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The Our Shawn: What is the F word we’re looking for. I’m not sure.
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Jena Apgar: Hands on the audience.
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The Our Shawn: And the audience. So we’re we’re going with the more conservative view, but a lot of people are failing or fessing or something, their social media.
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Jena Apgar: Packing up their social media.
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Jena Apgar: Fucking
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Jena Apgar: Dying. I said trucking
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The Our Shawn: Said trucking and I said, ducking because my cell phone often like sticker auto correct
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Jena Apgar: I’ve never met ducking in my entire life.
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The Our Shawn: So this is fun, because it gives people a chance to think and reflect a little bit. So Jenna warfare marketing tell folks just quickly about you and then we’ll jump into
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Jena Apgar: That it’s like my least favorite thing to do is give like the intro about who I am. And what’s my authority. Um, I think the best that sums it up, especially when it comes to this kind of stuff is kind of my specialty or what it’s become is marketing strategy.
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Jena Apgar: And that really comes from a military background working and Intel building strategies for quite literally warfare.
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Jena Apgar: But I when I do these presentations. I’m actually staring at a slide deck comparable and we did last week when I was all blonde and not fun. Now I matched the painting, like I line up.
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Jena Apgar: Just right, I imagine.
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The Our Shawn: You’re fun last week.
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Jena Apgar: Yeah. Wasn’t this fun, um,
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Jena Apgar: I’ve enjoyed, but I really do.
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Jena Apgar: Visualize business as like a giant game of risk. Have you ever played risk.
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The Our Shawn: I have not
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Jena Apgar: It’s almost like monopoly like to make people cry or throw the board, but essentially every single you’re rolling the dice and you’re trying to take over world domination, right, country by country.
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Jena Apgar: Continent continent. I’ve every time you get a new country, you get more armies.
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Jena Apgar: Yes, you can take over. It’s like this exponential cheat is the whole point of the game. And if you can take over a whole continent, you get even more.
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Jena Apgar: So businesses, the same way of like I’ve talked to so many business owners who want to be like chill. Right. Oh, I want to be nice, like we can work together with the competition. I’m like, no.
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Jena Apgar: There’s a client and for every single client, you get, you now have more resources and assets to get more clients like on an exponential basis. So the military background really plays like from the graphic design point of view, I did go to art school, obviously.
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Jena Apgar: I can’t wait to walk into the VA with this, this will be
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Jena Apgar: Great every military person is just going to stare at me weird
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The Our Shawn: You gotta keep this for a while, then
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Jena Apgar: We’ll see. We’ll see how it goes. See how I work with lawyers and
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Jena Apgar: Doctors how that goes. I think they’ll giggle right
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The Our Shawn: Yeah, I enjoyed it, but I’m a little bit of a different lawyer. I just a little differently than your average
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Oh, bet. Right.
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Jena Apgar: Kind of my background. So at this point, I’ve done influencing I did a ton of social media to the point where I can finish about an entire year’s worth of post in about one day.
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Jena Apgar: We add video. It’s about two days. If I train someone else to do it, it takes them more like a week, um,
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Jena Apgar: And then just strategy because man watching people flag it and I did. And this is where a lot of this came from. I’ve got 14 of them of how they’re
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Jena Apgar: ducking it up and I did so many one of the places I did for a while was fiber, I would offer a $5 Facebook assessment and I would go down like actually custom go down their Facebook and audit it
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Jena Apgar: And I have an audit template like an Evernote.
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Jena Apgar: That just keeps going. And every time I would come up with a new thing that people were messing up I type it in. And so when I did the next one I just had to delete rose. It was actually easier to delete rose, because the consistency of how everyone is screwing it up is exactly the same.
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The Our Shawn: Okay, well that’s a, that’s a great place to start. So
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Jena Apgar: Exactly the same.
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The Our Shawn: Exactly the same. And I think I see the same thing with my business clients coming in right so they show up and a lot of comes takes, you know,
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Jena Apgar: You’re like giggling. You’re like, Oh, I’ve seen this before.
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Jena Apgar: You’re like, you’re actually looking for it, you’re like, oh,
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Jena Apgar: There you are there. Um, I will say, and I have like this pretty picture like the iconic iceberg.
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Jena Apgar: Um, because social media like at the mountain that you see above the water social medias only little tippy top of the iceberg that you see and it doesn’t count the rest of the mountain and everything in between.
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Jena Apgar: So I do advise everyone to have a bigger strategy and they’ll kind of see where that comes in that’s kind of like number one. If you don’t have a bigger strategy.
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Jena Apgar: Yeah, and nothing nothing fits like Facebook is one of the most comprehensive social media platforms like we have a framework of eight separate sections.
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Jena Apgar: That fill out our framework from top to bottom. That would you can fill out that framework, you can get clients just going in circles, and that’s where you just hit that consistent money while you sleep type thing.
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Jena Apgar: But most people don’t do all of them and they try to make social media, the end all be all of their marketing because like social media is awesome. And these people made lots of money on social media. I bought a course, it says so.
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Jena Apgar: Yeah. Yeah, but you missed the part where they had all this other stuff going on. And they had other blanks filled in, like, I can only get Facebook to fill about
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Jena Apgar: Seven at most six. If you’re, you know, for even the average person maybe five, right. So one, they don’t work with a strategy. And so they’re just throwing everything at a post thinking that post is going to save them right and it just won’t it feels that post fills one block one
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The Our Shawn: Guy be bigger, I’d be bigger than our first mistake.
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Jena Apgar: That’s the first one, not have because that is like the biggest one that is the if you could get people to fix one thing, just one, it would be having overall overarching strategy that connected all their pieces.
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Jena Apgar: And making sure you have something in each one of those eight boxes because if you don’t, it really doesn’t work, or it’s gonna cost you a lot more than it should.
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The Our Shawn: Go, so people don’t have a strategy I see this in my world as well. Okay, so
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Jena Apgar: There’s a business strategy, a
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Jena Apgar: Marketing Strategy logistic strategy. Everything’s got a strategy and somehow they all come together. Right.
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The Our Shawn: I you know a lot of people just do. Okay, so that’s number one. What’s number two.
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Jena Apgar: I don’t actually see this one as much but I still freaking see it.
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Jena Apgar: With all my friend request is that there. They don’t actually have a business page.
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Jena Apgar: They’re operating purely off their personal page for their business.
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Jena Apgar: Some of them still have business names on it.
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Jena Apgar: Which Facebook kind of cracked down really heavily on but and especially you get like a realtor or financial people or even like I’ve seen CEOs with bigger businesses and they don’t actually have a separate
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Jena Apgar: Business page like the formal many been talking about going so far as having like the Facebook our business dot FACEBOOK. COM. Like a formal business page, but just a business page with admins that they can actually run ads from
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The Our Shawn: Yes. Yes, I see a lot of those people are just, you know, posting off their personal page right
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Jena Apgar: And I get it because it has more organic views right
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Jena Apgar: Like business has been squashed like it’s it’s minuscule, you have to really work for it and you have to use different techniques. Gotta have a business page, man.
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The Our Shawn: Okay, got out of business page.
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Jena Apgar: Number three, they are afraid to promote themselves and this one seems really odd especially telling a guy who wears like flamingos on his business coat
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Jena Apgar: Um, but most people are afraid to put themselves out there. Yeah.
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The Our Shawn: I see that and various people are very reserved and what they post or they
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The Our Shawn: That’s what they pose.
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Jena Apgar: But they, they don’t want their friends to know what they’re doing.
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Jena Apgar: Yeah, and like when I see like these really intelligent people they’ll come out of like high end consulting gigs, like, some of those are the worst. They’re like I used to do billion dollar deals and I’m like, Yeah, but now you’re running this like
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Jena Apgar: Why would you not want to be proud of that business and like they didn’t want their old consulting friends to see it.
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The Our Shawn: Yeah, like
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Jena Apgar: Dude, you’re retired, like, just have fun like
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The Our Shawn: Yes, I get it. So yeah, there’s definitely an element of a lot of people, they want to be seen by some percentage of the audience, but they don’t want to be seen by others, right, which puts you in a catch 22 circle where you’re never going to get
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Jena Apgar: Like, I mean, it’s your friends like completely set up your Facebook page, do the thing. So like we’ll talk about over here.
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Jena Apgar: And there, there’s this cute little button like when you go on your business page there’s three little dots about mid center just under the heading.
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Jena Apgar: And you click it and it says invite friends and Facebook even knows now and they just put a button that says invite all
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Jena Apgar: Yeah, do that every other day for a few weeks and you’ll invite your whole friends, even if you’ve got a list of like 5000 friends the metrics vanity, of course.
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Jena Apgar: But you’re like real friends or people who are interested in that kind of business. So go see it. If you have a good banner at the top and like, oh,
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Jena Apgar: I didn’t know they were in real estate like me doing wrong, you have the rest of your page setup first look professional. But don’t be afraid to like let people know what you’re doing.
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The Our Shawn: Okay, number three. Number four.
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Jena Apgar: Yeah number for this one’s fun your images suck balls.
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Jena Apgar: Their images suck. Like, they will take photography, that’s terrible like
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Jena Apgar: You’re holding this amazing smartphone. Where’s my smartphone. This little thing is more powerful than the thing that put people on the moon, assuming you believe that happened.
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Jena Apgar: Right, like some conspiracy theories
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Jena Apgar: Yes, but it’s like crazy powerful like take a picture and run a few filters to brighten it up like take a basic photography class and learn how to, like, look at the light instead of the light being behind you or
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Jena Apgar: Just if you’re going to do some graphics. Don’t just steal somebody else’s go to five or pay five bucks for one
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Jena Apgar: I use design pickle. I know it’s a little bit more expensive, but you can get like 30 every single more than 30 I like have them pump out graphics all day.
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Jena Apgar: But just get some basic really good graphics. Yes, some decent pictures like I see people out there like this nice business.
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Jena Apgar: I had one business. It’s a 35 to $50 million a year business with terrible images like their videos were actually pretty good. They paid good money to get drone video of their construction, but their actual photos were
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Jena Apgar: Horrible. Yeah, terrible like five bucks dress them up brand them. I know that’s crazy but get better pictures.
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Jena Apgar: Or phone use it.
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The Our Shawn: Yes, be smart with your smartphone.
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Jena Apgar: Might be asking a lot of the most of the population.
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The Our Shawn: Yes, but we have we have good people. We have good business owners, we
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Jena Apgar: Do and they’re really smart. It’s just like feel a little bit more smarter. I’m number five. And this kind of goes back to number one with not having a strategy is they have no clear, consistent messaging.
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Jena Apgar: Yeah. And one of the things this is part of having kind of like the eight step process is when you know what what kind of post or what kind of
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Jena Apgar: private message you’re sending or if it’s a comment. When you understand where that individual message stands and that eight step framework you you should know exactly what the call to action is
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Jena Apgar: The call to action and box number one should only be to get you to box number two.
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Jena Apgar: It only gets you to three, three to get two to four, four to five, the equivalent without because that’s a whole like our presentation if not more.
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Jena Apgar: Is dating, like if you know I walk into a bar and a guy comes up and he’s like, I’d like to show you my package and you’re jumping right to Step five.
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The Our Shawn: Not even 51235666 you’re
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Jena Apgar: Going to Step six.
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The Our Shawn: Is a
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Jena Apgar: Totally your I’ve slept people for
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Jena Apgar: And if you’re going up to these like in these 32nd networking type groups, which I know a lot of business owners will go do or the be an eye.
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Jena Apgar: They go in there like, I’d like to ask for referrals betrayal. Step eight.
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Jena Apgar: You’re, you’re coming in and when you compare this eight step process to the 12 step process of human to human I don’t know you to get jiggy with it and making babies. It’s the equivalent of me going up to a stranger and sticking my hands on their face, like it’s really awkward.
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The Our Shawn: Particularly right now. During this
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Jena Apgar: Oh, man.
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Jena Apgar: Yeah, I’m in Texas that might get you shot.
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The Our Shawn: All right.
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Jena Apgar: But if you
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Jena Apgar: Want if you have that strategy and you have crystal clear messaging and you’ve nailed it down, then you know like, hey, this was just a post on Facebook. This is only box number two we’re just engaging them.
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Jena Apgar: All I should be doing now is like if they’ve commented. Well, the posts should only be engaging them right and asking them to go to. Step three. They’re commenting. I can be just like hitting them a little over two. Step three. Have you tried to get our
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Jena Apgar: You know, our amazing download or are, what do I do for my Bankruptcy Attorneys like the comprehensive something about bankruptcy don’t remember the fancy word I use
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The Our Shawn: Yeah, that’s right. So many people
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Jena Apgar: Want goes lead magnets that right
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The Our Shawn: Right.
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Jena Apgar: That’s the only thing you should be doing on Facebook. Yeah.
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The Our Shawn: All right. Number six.
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Jena Apgar: No continuity.
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Jena Apgar: So they’ll take we’re kind of back to bad graphics and know messaging and no strategy if I look at someone social media is should be very clear.
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Jena Apgar: If I go to Twitter, or if I go to Facebook, or anywhere else, like a billboard. There should be continuity, I should be able to recognize that brand like you don’t
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Jena Apgar: You think about a big brand like Walmart. There’s no way that you could go to anything property owned by Walmart not know it’s Walmart.
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The Our Shawn: Right.
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Jena Apgar: That blue that yellow, the little bouncing smiley face all that everything is the same no matter where you go.
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The Our Shawn: Right, like
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Jena Apgar: Even if they do a video, the little banner graphics, even if their logos, not on it is in their blue
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Jena Apgar: It’s in their yellow right it’s using their stuff so
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Jena Apgar: Build a brand like not just oh my logos in red, white and blue. No, no, like, what are the icons, you’re going to use, you know, what kind of shapes are you going to use what kind of imagery. Are you going to use and then actually implement that into your stuff and be consistent. Yeah.
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The Our Shawn: Love it.
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Jena Apgar: Fair enough.
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Jena Apgar: Number. So, the other one is inconsistency, kind of like from the other one but this would be in timing. So
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Jena Apgar: When I’m going through somebody’s social media, I’ll notice like a burst like they’re really trying, and they’ll have like four posts a day just, boom, boom, boom. And then it’ll be two weeks.
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Jena Apgar: And then like three posts and then like five weeks like this just just just really crooked little way like nothing is consistent and I’ve actually been to businesses that have been posted in two years.
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Jena Apgar: Like they just set up their profile and they’re like, I’m out.
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The Our Shawn: Right.
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Jena Apgar: And so then two years later when I go to look back and I do the research, like whether should I should choose this company or that company I’m looking at that can be like, true story. I’m like, Oh, you’re dead in the water. Yeah.
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Jena Apgar: Even posted anything you don’t exist. This person is posting all the time. They’re in business, they’re doing something so great.
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Jena Apgar: With all the schedulers
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Jena Apgar: They’re like nothing. You can go to AB sumo get one for like a lifetime for like 3949 bucks for one business or
00:15:43.110 –> 00:15:52.920
Jena Apgar: What are they, I think post planner starts at seven Hootsuite is 15 like maybe you don’t get all the bells and whistles, like I do, but you get a scheduler send everything out at once.
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The Our Shawn: Makes us. Yeah. All right.
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Jena Apgar: I feel like I’m doing all the talking.
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The Our Shawn: Are you, you got the 14 to us right here. I’m here listening and collecting advice for our great audience, but
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The Our Shawn: That’s fair.
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Jena Apgar: Number eight is your vomit.
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Jena Apgar: They will go on social media and they only talk about themselves.
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Jena Apgar: And it’s just they don’t know what to post and they’re trying to write out this one post at a time.
00:16:19.380 –> 00:16:31.470
Jena Apgar: And you’re like, I should post like we should post it and they end up saying the exact same thing on a regular basis. They only talk about themselves. They’re not really providing any education or value no consistency and they’re just they’re
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The Our Shawn: Like that.
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Jena Apgar: And so then they wonder like, why is nobody reading my social media posts. I was like, because I don’t give a doc what you’re talking about you.
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The Our Shawn: See that I see that people you know come by my stuff now right as it doesn’t connect it to the customers problem does it connect it to a reason, right.
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Jena Apgar: But we also found like one of the things we do when we’re building out social media for someone else.
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The Our Shawn: Yeah.
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Jena Apgar: We schedule them out like ours is a little bit more unique. We don’t do it on a month to month contract. It’s a one year contract. And that’s because we build the entire year out
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Jena Apgar: And then schedule it because when you build it out that way instead of like
00:17:13.770 –> 00:17:22.140
Jena Apgar: Just sitting there for 30 minutes trying to figure out what to say. And you always talk about yourself and you always talk about what you’re doing your day to day activities you can actually set a plan out
00:17:22.530 –> 00:17:39.480
Jena Apgar: And make sure everything is different. So I can take like a Tuesday tip hashtag on Tuesdays and I can come up with something a business talks about like things that are important to them and I can come up with 52 because 52 weeks in the year and I can come up with 52 separate tips.
00:17:39.990 –> 00:17:50.490
Jena Apgar: And then I can come up with 52 separate graphics that are all branded that all kind of look the same for Tuesday that are all the same shapes and all the same graphics or similar coordinating graphics
00:17:50.880 –> 00:18:00.150
Jena Apgar: And the messaging is all the same. And instead of it taking me 30 minutes per post and I get the idea. Once I’ve got it. I can finish it in an hour to an hour and a half.
00:18:00.810 –> 00:18:11.940
Jena Apgar: And then put it all in the scheduler and uploaded and it’s done and now it’s not word vomit. Now it’s thoughtful engaging information with shareable images that are brand consistent. Yeah.
00:18:12.630 –> 00:18:13.650
The Our Shawn: Okay, makes sense.
00:18:15.090 –> 00:18:19.260
Jena Apgar: And it’s funny, like each one of these could probably be its own one hour presentation.
00:18:21.030 –> 00:18:23.220
Jena Apgar: To like go in depth and show people how to do them.
00:18:24.480 –> 00:18:24.840
The Our Shawn: Not to
00:18:25.920 –> 00:18:26.640
The Our Shawn: Say, yeah, we can
00:18:26.970 –> 00:18:29.610
Jena Apgar: Know, I mean quarantines boring but
00:18:30.810 –> 00:18:31.230
The Our Shawn: We’re not doing
00:18:31.290 –> 00:18:31.620
Jena Apgar: I’m
00:18:31.710 –> 00:18:33.300
The Our Shawn: Not doing a 14 hour special today.
00:18:33.600 –> 00:18:35.190
Jena Apgar: No, not for free.
00:18:37.290 –> 00:18:37.830
The Our Shawn: For free.
00:18:38.640 –> 00:18:48.630
Jena Apgar: Lots of tea. Number nine. They are leak happy. So this comes kind of from the one before they don’t know what to post and I don’t want to talk about themselves.
00:18:48.960 –> 00:18:58.320
Jena Apgar: And they want to, they’ve been told that social media is one of the four pillars of SEO and it’s the one that all the SEO guys miss terribly
00:18:58.920 –> 00:19:09.720
Jena Apgar: But then they just go in there just blogging links. They do links to their website links to their lead magnet leads to the sales pages, Link. Link. Link. Link. Link, and Facebook hates links.
00:19:09.990 –> 00:19:22.950
Jena Apgar: Right, because you are pointing away from their sites. And now, at least now they like, pop it up in a separate window and you stay on Facebook, which was not always the case. And they even now roll ads inside of news stories.
00:19:23.280 –> 00:19:40.230
Jena Apgar: Yeah, but it’s still taking you away. It’s diverting your attention away from their ads and their native content right so i don’t like that. It’s good for your SEO, but it’s not good for your algorithm. So we try to limit tell people to limit one link to themselves a week.
00:19:40.830 –> 00:19:49.830
Jena Apgar: And then one link to something that’s an industry authority non competitive or networking partner a week. That’s it. One of the two links a week.
00:19:50.160 –> 00:20:05.370
Jena Apgar: Very yeah very limited me. I can see if you maybe if you’re doing a specific campaign but on average, like, again, this is why it’s better to schedule it out over time and plan it that way. So you’re not just putting all that out there and ruining your algorithm. Yeah.
00:20:05.700 –> 00:20:06.060
00:20:07.110 –> 00:20:07.980
The Our Shawn: Number 10 right
00:20:08.430 –> 00:20:12.510
Jena Apgar: Yeah. Number 10 so kind of hinted at this one. Don’t be a freaking narcissist.
00:20:14.010 –> 00:20:19.020
Jena Apgar: And this one is really easy to solve. We tell people to build a topic map, which is just saying
00:20:19.680 –> 00:20:24.270
Jena Apgar: Put yourself in the middle, because we all know that everyone’s self with their businesses like the center of their world.
00:20:24.600 –> 00:20:33.570
Jena Apgar: But what are like five other things that your customers care about that are non competitive to your business that they care about those. So
00:20:33.990 –> 00:20:45.930
Jena Apgar: Rosetta Stone is usually the example that I use and I just bought it, man. As soon as quarantine popped up Rosetta Stone was like I’ve got something you could do. I got it for a lifetime with all the languages.
00:20:46.980 –> 00:20:47.940
The Our Shawn: All the languages.
00:20:48.150 –> 00:20:53.160
Jena Apgar: All of the languages for a lifetime package all like levels.
00:20:54.630 –> 00:20:55.290
Jena Apgar: And
00:20:55.530 –> 00:20:56.340
The Our Shawn: Speak everything
00:20:56.550 –> 00:21:06.990
Jena Apgar: I’m going to speak. Everything I looked at my daughter knows, like it’s $200 for a lifetime or close to 50 and she’s like, I’m in for half I’m in for half done by
00:21:07.080 –> 00:21:18.780
Jena Apgar: Wait for my cell phone. But one of the things that you go and like I’ve studied their social media page is they rarely talk about software and they rarely talk about actually learning a language which is what they sell
00:21:19.050 –> 00:21:31.320
Jena Apgar: Where they talk about his amazing job opportunities overseas and the ability to travel and the ability to get jobs here translate a like all the different things that you can do when you know more than one language.
00:21:31.590 –> 00:21:32.040
The Our Shawn: Right.
00:21:32.100 –> 00:21:38.430
Jena Apgar: That would make you want to go by. It’s providing the reason to buy their, their product right
00:21:38.730 –> 00:21:39.030
The Our Shawn: No.
00:21:39.330 –> 00:21:44.250
Jena Apgar: It’s kind of like, I don’t know if you know the history of the receipts, the guy tried to sell.
00:21:44.610 –> 00:21:56.040
Jena Apgar: The, the register that printed out the receipt to business owners and they were like, Yeah, we don’t need that right our calculators. Good. So instead, they went and they sold the public on wanting a receipt
00:21:57.180 –> 00:22:08.250
Jena Apgar: And once the public, one of the receipt and they were coming in. Hey, can I have a receipt and the business owners get tired of writing one now all of a sudden they want a machine that does it. And now our landfill is like, I don’t know. One 10th receipts.
00:22:09.810 –> 00:22:20.190
Jena Apgar: Is something ridiculous, but you’re wanting on social media to sell them. The thing that comes like the one. Why do they want your product, what’s the need that drives them right
00:22:20.490 –> 00:22:22.050
The Our Shawn: That it makes sense.
00:22:22.410 –> 00:22:26.280
Jena Apgar: Um, let’s see, did I actually write that one. No, I just know it by the picture.
00:22:27.390 –> 00:22:28.770
Jena Apgar: So away from politics.
00:22:31.500 –> 00:22:34.050
Jena Apgar: Number 11 and less politics is your game.
00:22:34.230 –> 00:22:46.140
The Our Shawn: Yeah, well, I read I read somewhere there was there was somebody out there and they like every year they have they have like to Facebook pages they got one that’s like all democratic stuff and they sell t shirts, then they got
00:22:46.200 –> 00:22:49.200
Jena Apgar: One. That’s all right. Well, it’s different, they are selling t shirts.
00:22:49.650 –> 00:22:51.420
Jena Apgar: And they are two separate pages.
00:22:51.450 –> 00:22:51.990
The Our Shawn: Yeah.
00:22:52.140 –> 00:22:54.060
The Our Shawn: It all comes to like the same warehouse like yours.
00:22:54.090 –> 00:22:54.570
00:22:55.740 –> 00:22:58.380
The Our Shawn: During your Joe Biden t shirt or sitting next like
00:22:58.380 –> 00:23:07.290
Jena Apgar: You cannot have one page with Trump stuff and another one with Biden stuff like that’s a great way to start a war and all our own ways, right.
00:23:08.610 –> 00:23:23.880
Jena Apgar: So I mean that they’re selling t shirts, right, that have like the logo and stuff for whatever Red vs. Blue. But if you’re an accountant and your, your, your people are all the way across the board. Keep your trap shut. Yeah.
00:23:24.000 –> 00:23:32.670
Jena Apgar: Like I’ve learned to lead. Like, I don’t know if you support or not. What either way. Here’s a story like even then I like I tried to lead. Like, I don’t care. But this is so funny. Right.
00:23:33.060 –> 00:23:43.050
Jena Apgar: Right. Um, but I have seen people step into those trenches first some trench warfare right there and end up with like a one star reviews.
00:23:43.530 –> 00:23:53.460
Jena Apgar: Just bing, bing, bing, bing, bing, bing, especially during an election year, somebody will take your comment and share it to someone else and like they will all pull up and gang up on you.
00:23:54.870 –> 00:23:56.100
The Our Shawn: Doesn’t sound like good situation.
00:23:56.130 –> 00:23:58.890
Jena Apgar: And it’s just not it’s just not worth it.
00:23:58.890 –> 00:24:08.100
Jena Apgar: And unless your business is tied in some way to politics, like if you’re down and like I have one client actually the client that that story is from
00:24:08.760 –> 00:24:24.090
Jena Apgar: HE’S IN ARKANSAS AND 83% of the electorate in his County is Republican. He even runs on the republican things. Sometimes that doesn’t mean that someone in Florida can’t write him a negative review.
00:24:25.920 –> 00:24:26.520
Jena Apgar: So,
00:24:28.620 –> 00:24:33.360
Jena Apgar: If you really want to go there. Just be sure you’re ready to go there and lose 50% of your peeps.
00:24:35.970 –> 00:24:37.350
Jena Apgar: I think I lost sound on you.
00:24:41.970 –> 00:24:42.450
The Our Shawn: Yeah.
00:24:42.540 –> 00:24:46.890
The Our Shawn: I’m there. You were there just popped up. So my microphone one working very odd.
00:24:47.850 –> 00:24:48.690
Jena Apgar: Glad I called you on it.
00:24:49.290 –> 00:24:49.590
The Our Shawn: And get
00:24:49.860 –> 00:24:51.750
Jena Apgar: high number.
00:24:52.380 –> 00:24:52.740
00:24:53.880 –> 00:24:54.660
Jena Apgar: No video
00:24:56.250 –> 00:24:57.900
Jena Apgar: I got it videos harder to make
00:24:58.020 –> 00:24:59.580
Jena Apgar: There’s a couple of little platforms out there.
00:24:59.580 –> 00:25:08.190
Jena Apgar: That make it a little easier back to your smartphone. You can get a little selfie stick or what are those little things called like that or fancier like 200 bucks.
00:25:08.400 –> 00:25:13.800
Jena Apgar: Or the gimbals Gamble’s like a little cell phone gimbals like tuner. But, good one is like 200 bucks on Amazon.
00:25:14.820 –> 00:25:25.530
Jena Apgar: Get one make some video do some live so you can go live from a gamble. It’s really easy. You don’t have to have the whole zoom fancy setup with like interviews and all that and
00:25:26.070 –> 00:25:34.860
Jena Apgar: The live has been amazing. Like I was able to grow my reach my organic reach amazingly doing lives that’s maybe why you’re doing them right
00:25:35.190 –> 00:25:41.310
The Our Shawn: I tell you, especially a quarantine. People are hanging at home. They’re watching videos and we’re helping business owners. So it’s a
00:25:41.310 –> 00:25:50.220
Jena Apgar: Well, I didn’t even give like a Gary Vee thing you can make the videos, even if nobody watches it you can turn around upload it to YouTube. Give it some good SEO keywords.
00:25:50.880 –> 00:25:57.540
Jena Apgar: People will be looking for the topic find it, it works that way. Put your address in there, it helps with the Google search for your business.
00:25:58.530 –> 00:26:03.300
Jena Apgar: Chop it up, turn it into future Instagram, Facebook content, all sorts of stuff so
00:26:04.440 –> 00:26:09.810
Jena Apgar: Video works. I had one girl who was doing social media and speaking at a conference. I was at
00:26:11.250 –> 00:26:15.750
Jena Apgar: Man, and I was like, Jenna, you’re speaking three out of the four sessions in the marketing room.
00:26:16.050 –> 00:26:16.320
The Our Shawn: Yep.
00:26:16.440 –> 00:26:27.210
Jena Apgar: So when she was on. I was like, just shut up and eat your breakfast just scarf down some food. Whatever she says it’s whatever like just nod your head in agreement, because everyone in that community that veteran community knows me from marketing.
00:26:27.570 –> 00:26:28.620
The Our Shawn: So anytime someone says,
00:26:28.620 –> 00:26:32.070
Jena Apgar: Something about marketing available. Is that true, um,
00:26:33.540 –> 00:26:42.120
Jena Apgar: So she’s up there speaking it’s she’s saying valid dumbest things I’ve ever heard. Like she has no slide. She’s looking at no cards. I’m like, she’s new Jenna just shut up and eat.
00:26:42.690 –> 00:26:48.630
Jena Apgar: And she got to the video part. And she was like, don’t worry about video. Nobody watches video on Facebook. I’m like,
00:26:49.980 –> 00:26:50.730
Jena Apgar: Wait, what
00:26:52.740 –> 00:27:01.440
Jena Apgar: They, they consume so much video on Facebook. Facebook is like devoting whole sections to it like they’re trying to like out do YouTube
00:27:01.830 –> 00:27:18.060
Jena Apgar: That is their goal and whatever their goal is. That’s what their algorithm is going to push. So when they bought Instagram. If you sent a post from Instagram to Facebook that Facebook post actually got more organic reach because that was their goal.
00:27:18.450 –> 00:27:29.220
Jena Apgar: When they introduced stories. That’s their goal to push new stories because they wanted to squash Snapchat and when they’re introducing live video to help squash and they did squash.
00:27:30.420 –> 00:27:41.640
Jena Apgar: Periscope right that’s what they push so whatever they’re they’re wanting. Go ahead and jump full in because they’re going to take your organic traffic and just zoom it right up. Right. Yeah.
00:27:41.820 –> 00:27:42.240
The Our Shawn: So don’t
00:27:42.300 –> 00:27:44.100
Jena Apgar: Be afraid of video. Yeah.
00:27:44.190 –> 00:27:45.360
The Our Shawn: Smart. I didn’t get
00:27:46.320 –> 00:27:53.580
Jena Apgar: Number 13 confusion. You’re causing your own confusion by not having clear call to actions.
00:27:53.760 –> 00:27:54.000
00:27:55.320 –> 00:28:04.530
Jena Apgar: There’s nothing like people like read a post from you or have a message and not know exactly what to do next. Yeah, like going back to the strategy.
00:28:05.400 –> 00:28:09.660
Jena Apgar: Their sheep, think about them as sheep and you’re the sheep dog or the hurt or whatever you want to call it.
00:28:10.320 –> 00:28:15.030
Jena Apgar: Where do you want to lead them to next. Tell them if they have to think about it, they’ve got a process in their own head.
00:28:15.450 –> 00:28:23.940
Jena Apgar: They’re not that clever. They don’t care about you. They’re worried about, hey, what am I going to cook for dinner was my kids screaming I have to homeschool really um
00:28:24.480 –> 00:28:33.060
Jena Apgar: There’s all sorts of other things going through their head. So if they’re motivated, they could actually not buy because you haven’t directed them so
00:28:33.660 –> 00:28:37.020
The Our Shawn: Yeah, I think that’s really true. Okay, number 14
00:28:38.310 –> 00:28:39.270
Jena Apgar: He in
00:28:40.410 –> 00:28:41.160
Jena Apgar: Your cheap.
00:28:44.550 –> 00:28:45.540
The Our Shawn: Did you just call me cheap.
00:28:45.810 –> 00:28:46.440
The Our Shawn: Yeah, I did.
00:28:46.980 –> 00:28:50.910
Jena Apgar: I called business ownership. Everyone wants to play the organic game right
00:28:51.240 –> 00:28:52.440
Jena Apgar: And the organic game.
00:28:52.830 –> 00:28:56.820
Jena Apgar: Still works like on something like LinkedIn where it’s not as fully developed.
00:28:57.720 –> 00:29:08.130
Jena Apgar: But on something like Facebook that has fully developed. It’s like come into it’s grown up self and you’re not going to get that amazing organic structure that you used to get. I’m not saying it’s impossible.
00:29:08.820 –> 00:29:21.090
Jena Apgar: But it’s a lot more difficult to plan. Right. It’s like something you got lucky or you know you happen to be filming and like a stop sign, blue and smashed you in the head and you’re going viral, for all the wrong reasons.
00:29:22.020 –> 00:29:28.890
Jena Apgar: I had a friend go viral, who was a marketer. Now he’s a real estate agent and he got locked into ups.
00:29:29.130 –> 00:29:38.430
Jena Apgar: So he spent the night in ups like filming himself and by happenstance that went viral. So a lot of the things that go organically viral you you can’t plan as much
00:29:38.610 –> 00:29:39.600
Jena Apgar: Right, yeah.
00:29:39.900 –> 00:29:51.780
Jena Apgar: Especially inexpensively like you have to go hire a camera crew and make a funny video and hire actors and kind of do the Harmon brothers kind of act, but even those people are putting money behind their ads.
00:29:52.110 –> 00:29:52.560
The Our Shawn: Yes.
00:29:52.890 –> 00:29:56.190
Jena Apgar: They’re putting like I have a couple of my Bankruptcy Attorneys that we do.
00:29:56.190 –> 00:30:01.680
Jena Apgar: Social media for will do the post and they don’t want to pay for Facebook ad management, which
00:30:01.830 –> 00:30:02.460
00:30:03.510 –> 00:30:16.320
Jena Apgar: But what they’ll do is they’ll have a set up Facebook audiences in the background, so they could say, here’s my existing customers. Here’s a little audience. Here’s my warm customers type thing, and they will just take our post and they’ll promote their post which I
00:30:16.320 –> 00:30:17.400
Jena Apgar: Never advise doing
00:30:17.460 –> 00:30:21.330
Jena Apgar: Again, without a strategy. You’ll waste your money Facebook loves it makes good money for them.
00:30:22.650 –> 00:30:29.610
Jena Apgar: But they’ll promote those posters, give them a little bit more viewership to the people they are trying to be famous with yeah
00:30:30.210 –> 00:30:37.770
Jena Apgar: But if you’re not willing to pay a little bit or take the time to share it to business groups and get it in front of the people that you want it. You’re never going to be seen.
00:30:38.460 –> 00:30:41.400
The Our Shawn: Yeah, you get buried in that obscurity yeah I
00:30:41.430 –> 00:30:50.730
Jena Apgar: Do. And my only last one is and this is from my military self is whatever you’re doing something to do it all the way
00:30:51.150 –> 00:30:56.040
Jena Apgar: So a lot of people they do that up and down game, they’ll post for like three weeks consistently and then it’ll stop.
00:30:56.430 –> 00:31:07.200
Jena Apgar: But they never they never knew what to do with each post and they never had a strategy to sharing the post or they never had an ad strategy to like then move it out of box number two and the strategy right
00:31:07.590 –> 00:31:09.480
Jena Apgar: Is to build a complete bridge.
00:31:09.840 –> 00:31:10.230
Jena Apgar: You know,
00:31:10.500 –> 00:31:24.750
Jena Apgar: Figure out all a sections of your strategy and make sure there’s one rinky dink like in the military. We have the Army Corps of Engineers and if you need to get from island to island right they will build the most terrible looking bridge you’ve ever seen.
00:31:25.290 –> 00:31:30.870
Jena Apgar: It’s mostly flat, it’s on pontoons if you walk across it, you’re going to probably get seasick and vomit.
00:31:30.900 –> 00:31:35.490
Jena Apgar: Like it’s moving around. But likewise you can drive a tank across it.
00:31:36.000 –> 00:31:36.240
The Our Shawn: Yeah.
00:31:36.510 –> 00:31:48.450
Jena Apgar: You can get the tank from point A to B. And that’s what you need in your business is to be able to get to the other side to make more money to get the clients to get them pulled through to get their reviews and to get them recommending you
00:31:48.870 –> 00:31:55.800
Jena Apgar: Yes, so that your acquisition cost goes down and you can slowly build up your bridge until you got to Golden State brick golden
00:31:55.890 –> 00:31:56.700
The Our Shawn: Golden Gate Bridge.
00:31:56.760 –> 00:31:58.050
Jena Apgar: I don’t even know the name of my bridges.
00:32:01.260 –> 00:32:04.530
Jena Apgar: State, it’s not in Texas. I don’t know it. Um,
00:32:05.820 –> 00:32:10.500
Jena Apgar: But you can build up that bridge, but you do need one solid foundation to work upon and to
00:32:10.590 –> 00:32:27.210
The Our Shawn: build upon. Love it, love it. Awesome. Jenna great tips folks go subscribe to the non traditional social media YouTube channel where we bring you more tips like this. Jen has been on and visit with us twice now general, how do people go check you out. They go find you here.
00:32:27.270 –> 00:32:33.600
Jena Apgar: I haven’t got like a little I can share my screen. I know how to do that anymore. There we go.
00:32:35.250 –> 00:32:36.690
Jena Apgar: I want didn’t work.
00:32:37.290 –> 00:32:38.580
The Our Shawn: It worked. It’s up
00:32:39.060 –> 00:32:46.800
Jena Apgar: I would just say zoom O mine says, Oh, I see. It’s really little. Ha ha ha ha ha ha. There’s my. There’s my phone number there.
00:32:48.390 –> 00:32:50.280
Jena Apgar: Didn’t even go away. I can tell like
00:32:50.370 –> 00:32:53.910
The Our Shawn: I have no I can see it’s like your PowerPoint presentation. The one slide. People can
00:32:53.910 –> 00:32:54.840
Jena Apgar: Yeah, there you go.
00:32:55.500 –> 00:32:56.430
Jena Apgar: I have it all little
00:32:56.580 –> 00:33:00.660
Jena Apgar: But it Phil just call me there text me actually don’t call me please call me.
00:33:02.040 –> 00:33:08.910
Jena Apgar: But he filled text me there. And we can talk strategy or Facebook or possibilities there.
00:33:09.600 –> 00:33:22.140
The Our Shawn: Fantastic. Great. Even a wonderful resource, Jenna. Thank you for joining us folks watching pat yourself on the back drop your comments. I want to hear from you what your questions are, what your issues are, what future guests. We should have on the non traditional social you
00:33:22.140 –> 00:33:23.850
Jena Apgar: Duck Duck.
00:33:25.620 –> 00:33:27.570
The Our Shawn: Literally adult alright so
00:33:28.770 –> 00:33:33.240
The Our Shawn: Great Stuff pat yourself on the back for doing a hard work. I’m looking forward to reading your comments I’ll talk to you soon.