Do More of What You Are Great At: Doing Business in the US
One of the best things about expanding an existing international business into the United States is that you can focus on doing more of what you are great it.
Most successful business know what they do well and they do it over and over again.
This powerful strategy works time and time again.
But there is one big problem: scaling.
Changing the Scalability Equation
Almost every business can expand and expand until they hit a saturation point. At some point you’ve scaled so much that you filled the market in your home country or region.
This is where international expansion – particularly expansion to the US may make a lot of sense.
If you have your business tuned in and working well then you typically just need to find more of your customers.
Your Customers Are Probably in the US
It’s been noted that the United States has a unique history. The modern United States is made up of people from all over the globe. At most times of it’s history the US has accepted many immigrants.
The LA Times and others have noted that diversity is the majority in the US.
What this means is that you will likely find pockets of your customers in the US. Maybe in multiple locations.
And the diversity of the US means many opportunities for testing and scaling your sales.
Largest National Market in the World
Most studies note that the US is the largest market in the world – by far.
By expanding to the US you open a world of possibilities.
There is so much money flowing in the US that many business make the US their only market.
Is It For You?
Growing into this market might not be easy, but it makes sense.
The Doing Business in the US Course we offer gets you familiar with the US Market so you can do your expansion study and start your expansion plans quickly.
Check it out.
P.P.S. If you are enjoying our tips on Doing Business in the US. I also do tips on business planning – which will challenge your thinking on business and cause growth – you can sign-up here.
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