The US is known for being an innovative country. In fact many companies do their innovation in the US and do their manufacturing and other activities elsewhere.

Why is it that one country has this reputation?

The US has a culture of high risk and high reward with failure being socially acceptable (unlike other countries). We’ll be exploring this more in future blogs.

Because of the high risk tolerance innovation happens.

Also the US is a very independent country that has strong notions of individualism. Often the innovators are a bit different and come up with new ideas because of it. And when your culture makes it easier for your to be “different” or “weird” more becomes possible.

So How Does This Help Me?

If you are thinking about coming to the US this can bring great benefits to your company. Having staff and learning the US market might just unlock the next new break-through for your company.

If you want to see what might be involved in getting your business into the US our Doing Business in the US Course is just for you!

The Our Shawn

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