“Welcome to the US.”
You’ll often hear this as your plane comes in for a landing.
What they really should say is “welcome to the land of high risk and high reward”.
It’s part of US tradition and it’s been ingrained in our society.
And for anyone doing business in the US it’s important to know this.
Why It Matters
Sure there are many people in the US that play it safe. They rarely get much attention.
No, this is a country of go-getters. Go after your goals.
And if you try to play it too safe in the US you are often going to lose to someone who is willing to take more risks than you.
You see strong competition and a fighting attitude is expected in US business.
Where Did All This Come From?
The US is largely populated by immigrants. Many of the families here had risk-takers in their history that left their home country – often will no money – to come to the US and start something new.
And those same risk-takes founded this country and build a tradition of self-reliance, independence and permitting risk-taking.
It’s now so ingrained in American culture it’s rarely discussed.
But it’s a big part of what America is.
If you are going to build in this amazing market you need to recognize this. Be part of it. And prepare to win.
If you aren’t scared and you want a helping hand out this our Doing Business in the US Course is the perfect place to start. After you finish the course if you reach out to us we’ll help you with the next steps.
The Our Shawn
P.P.S. If you are enjoying our tips on Doing Business in the US. I also do tips on business planning – which will challenge your thinking on business and cause growth – you can sign-up here.
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