Just Google “Do Americans Really Work More Than The Rest of the World?” and you’ll see a lot of articles confirming what the world suspects — Americans work more hours than anyone else. (here, here and here, for instance)
But I think these often cited articles can be misleading.
I mean I’ve been in American business for a long time — and I work a lot of hours — and I have a lot of fun and I see others around me having a lot of fun.
So if Americans work ALL these hours, how are they having ALL this fun?
I think the Americans just use their time differently.
Get Ready For A Big Insight That Will Help You Do Business in the US
So while the Americans work a lot of hours they also spend a lot of money freeing up their free time – buying conveniences and services.
If you think about it your time for enjoyment is what’s left after you work and do your chores at home. And many Americans spend a good deal to get chores done for them — which increases their free time.
So just looking at hours worked can be misleading.
Connecting More Dots
So to connect the dots more your American-based employees will be happy if you lead in such a way as to maximize their net free time. Sometimes “work” can be fun. Like taking a client to a baseball game. For statistical purposes you might be working but in reality you are having fun.
This also creates a huge market to market to. How can you help Americans have more free time?
If you find that answer you can sell more.
The Our Shawn
P.P.S. If you are enjoying our tips on Doing Business in the US. I also do tips on business planning – which will challenge your thinking on business and cause growth – you can sign-up here.
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