One of the greatest things about doing business in the US is it’s diversity.
As we mentioned in our blog there is a bit of everything in this country and people from all over the world.
That means you can get into really tight niches – be very unusual – and still make a good living.
And there is room for that – a corporate lawyer that dresses differently – to make a living. Many people need to learn how to Do Business Differently(™) and they learn from me.
And there are all kinds of other niches.
There is room for everything in the US
Talk about niches and sub-niches. What are you great at? What do you love? There is probably a niche for just that!
Take, for instance, hipsters. Hipsters are sub-group in the US that Wikipedia describes as:
The hipster subculture is stereotypically composed of younger and middle-aged adults who reside primarily in gentrified neighborhoods. It is broadly associated with indie and alternative music and genres such as chill-out, folk, modern rock, pop rock, and post-Britpop. Hipsters also frequently flaunt a varied non-mainstream fashion sensibility, vintage and thrift store-bought clothing, generally pacifist progressive and green political views, veganism, organic and artisanal foods, craft alcoholic beverages, alternative lifestyles, and snobbery. The subculture typically consists of mostly white young adults living in urban areas. It has been described as a “mutating, trans-Atlantic melting pot of styles, tastes and behavior.
Now not everyone would want to be called a “hipster.” I’ve been around people that have expressly disclaimed being a hipster.
But many in the US are proud of it.
For instance, Vin Clancy. In a recent email from Vin he proudly exclaimed how he loved being a hipster (by the way I love Vin’s work – very unique and very good marketing tips – check him out).
There are entire groups like this. If you can tailor your message to them they’ll love you too!
Because the US is such a melting pot you get to pick your market here. You just have to make sure you serve them well.
You can even be weird (like me). I am not sure if Vin Clancy would take well to the word weird but he is certainly his own person with his own style.
There are lots of whatever you are looking for in the United States market.
So you can be weird. It’s been my experience that almost any business that executes well does well in the US.
The Our Shawn
P.P.S. If you are enjoying our tips on Doing Business in the US. I also do tips on business planning – which will challenge your thinking on business and cause growth – you can sign-up here.
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