One issue I see with international businesses coming to the US is that fact they bring things with them.

Not necessarily physical products or things…but assumptions, norms and beliefs from their original operations in their home country.

Now don’t get me wrong.  What you’ve learned back home will be valuable in the US.

But you’ve also learned a lot of things that will hold you back. Some things you don’t even realize.

It’s usually the little things – cultural norms, nuances, etc. that are missed.

So Now What?

So I’ve given you the bad news.  But the good news is knowing is half the battle.

This is where great US advisors come in – the ones that can tell you what you are doing right and what needs to be changed.

Be open minded and build a team. Have them screen your plans for cultural issues and sensitivities.

Just that little extra step on your checklist will make a huge difference.

Ready to do more in the US? Check out our Doing Business in the US Course and sign-up today.

The Our Shawn

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