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Tracking and data collection
What is happening with tracking and data collection?
Why is understanding the technology, what data is our there and how it is collected and used so important to your business?
Join The Our Shawn for the Future Done Right(TM) Show as we explore what we are seeing and what we need for the future.
Christopher Stevens – data and security expert – joins us to discuss.
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Here is a machine transcript of the show. We note this has not been checked for accuracy and is based on what a computer has generated based on the conversation. But we hope it is helpful to you.
Hey everyone The Our Shawn, welcome to another edition of the Future Done Right™ Show joining me again is Chris Stevens.
We’re going to be getting into data privacy, security curses. Great. He’s out there in the world working with organizations are getting their stuff done.As a great background for those who didn’t catch prior episodes but he’s the guy we want to be talking to, we’re gonna be getting deep on this, this issue that keeps coming up.More and more in the media, but also more and more in the real life so excited to get into it here in a minute.Before we get started, just a couple preliminary matters on the are Sean I’m a corporate lawyer by training for those of you don’t tune in as often.
I help people ownership and control their business. So that’sMergers capital raise contract negotiations partnership agreements work a lot on the future of business and that’s where this show comes in is giving you new tools, business leaders business owners.To think about what’s going to happen in the future. What we need to be thinking about now for our business course everything I do comes with a flavor of do business differently, encouraging people to be unique and different.
In business, find their wayAnd I want to get your comments and ideas. So as you’re watching this, drop your comments, wherever you’re watching might be watching our show. McBride fantasize Facebook.Like wash off future done right YouTube might be picking up one of our LinkedIn feeds wherever you’re at. Drop a comment.
Let us know what you’re learning from the show. Also, what challenges you have what you want us to talk in the future. Chris has been on the show a few times so she’ll be coming back again.So if you give us ideas what you’re dealing with will try to get you some content which will help point you in the right direction. So you can start following upIn that connection, want to remind you we don’t do investment bias. We don’t do legal advice. We don’t do security advice on the show.
This show is just for your education. We talk very generally if you need specific advice for your business consultant appropriate advisor to get you the answers.We’re here just give you education to further along get things moving. But we do look forward tohearing from you and your comments and your ideas because we want to make this interactive so jump in, folks. Let us know what you’re learning. Let us know what you want to learn the future with that. Welcome to the show, Chris.
Thanks for joining.And you’re very welcome. Sean I’m glad to be here. You know, a good topic.I always enjoy our shows and this is one that just been coming up, you know, I was up. I was in at that recently earlier this week andYou know, one of the attendees pulled me aside and they were like, you know what is going on with all this data and surveillance and privacy. And I said, well, we’re in a changing world. You know, so what do you, what have you been seeing lately, Chris.
Well, I’ve been saying, you know, you know, we’ve had a number of breaches, they can, can youSee a lot of legislation that’s been passed here in the United States, you know, following up on the California consumer privacy gag Washington to close to passing its law.Utah’s passing a law and when it comes down to. Shawn years consumers are concerned that these companies are collecting too much information and oftentimes to collected without the individuals can setYeah.
And that’s right well okay so we got two issues, right, we got laws coming on board which you just flagged and I want to dig into that a little bit, because it’sRight away, it’s happening to us. I’m like Europe, here we get 50 states of walls and 50 potentially different laws. And then the second point you flag.Which is, you know, people don’t even need a lot of people don’t know that what data they’re giving out right so we got two big issues pending right there.I mean, we’ve seen it shot, you know, and this is across the globe, you know, in Belgium Facebook’s been told to stop collecting data.Because the Belgian Government has said that you know they collect a lot of information without consent.
So this until you fix the problem don’t advertise here, you know, we saw Uber no Uber’s app was collecting data on individuals five minutes after you left the vehicle.Yeah.You know, we’ve got, you know, again, there was an app that was out there, the family locator app that was collected information on somewhere like 230 8000 peopleAnd was collecting information location data of where your kids whir whir whir whir whir relatives were but they were saving this information in an encrypted database that anybody could go online and find out information about where your 13 year old daughter isThat’s crazy, isn’t it. It’s just crazy to think aboutIt’s crazy.
And it’s not doing due diligence and do care in today’s age, you said things are changing.CompaniesHave to understand that these laws want them to be viable, but at the same time. These laws also want to protect that information.only collect what you need for that legitimate law school or business purpose. And then when you don’t have a legal or lawful reason get relevant because we’re starting to see, you know, we want to do big data analytics.Data equals dollar signs. Yeah. And so across these big tanks, you know,The FTC, the Federal Trade Commission just sent out a letter to all the big us telecoms and Internet service providers and what it wants.
Is it wants them the answer separate questions.What information are you collecting from your customers. What are you doing with that information. Where do you store, who has access to it becauseI think we’re starting to see a move. Finally toward and it may not happen in your lifetime of mine and where we’re pushing towards those national get a privacy PaulYou nailed it. Sean the states are tired. They’ve got to protect their residence. Mm hmm. If you go back and look at the Illinois law and now Florida has a biometrics law to where now you can’t collect that biometric data without explicit consent.You know Utah’s law says, hey, you can’t even share that information electronically unless you have consent because of all these data breaches.You know, we’re tracking individuals, you know, there’s a, you know, we used to use this knowledge in the military and intelligence community where we use geo fencing technology where we cordon off an area.And then we collect the fence of device identifiers like IP addresses.
So we can see where which bill says you frequent where you go. So we can track your location obey date.And what we’re finding is lots of times as you need for an advertising standpoint. This year tones of data they collected on you and I, so that they can market to you and they use geo fencing. They were using it for that the app I talked aboutYeah, family locator, and then there’ll be pushing out you know advertise in this case and Sally is not going to get any better shot.
Well, yeah, let’s zoom in on these business models. I mean, you know, even before Facebook started having a privacy breach people New Years ago.Least the people that were looking into it, they were making money off the data. They’re not charging you to use Facebook right and Facebook’s got costs. They’ve got toPay for servers. They got employees doing updates or upgrading the software, you know, they got a lot of costs. And so where they get the mind from
They were obviously selling data, right, so any of these businesses all these free apps, you’re downloading, you know, obviously, that’s the revenue model is they’re doing something with your data on the back end, or else they would be out of business. They couldn’t payFor it.And that’s what Mark. If you look at Facebook, I don’t want to do you use the word for Facebook but thanks for time to seeYou know, and, and, you know, this isn’t me picking on Facebook because Facebook is no different than the other big companies they collect our data.
Yeah, you know, without our consent but you know we had Mark Zuckerberg in front of Congress and c and c span and, you know, he admitted it. You know, they don’t sell you don’t pay for their services, but they use your data for advertisement and for revenue generation.Okay need access to the data and it’s becoming more and more we know we’re doing business intelligence. We’re doing using, you know, artificial intelligence to be able to analyze that data combined it based on what your preferences are.You know, I’m not. I’m sorry.I’m just gonna experiment. But, I mean, that’s exactly why Facebook so profitable because you know as an advertiser, and I’ve done a few Facebook ads over the course of my business.
You dial it in right you’re like, I want people in this country in this demographic, you know, that are interested in this or that and I mean you can really, really narrow target who Dad gets in front of and that’sFor business advertising, it’sIt’s very enticing but that’s the use of that data.They collect your data. I mean, I mean, you made another great point. You know RGB real time, you know, getting to where they auction off your data.You know, so they can get that advertisement sent to your, your mobile device. Yeah.
And the problem is this. Like I said, you go back, look at all these laws. I’ve talked about no talking about the GDPR in Carmel, California.Law itself. The intent is for you. Those companies, if they’re doing ethical, legal, and lawful business practices are following them, they can make a book.Yeah, they had a Google CEO in front of our congress recently and and you know he was getting hammered because Google’s mobile wraps.Retracting people in your locations, regardless if the phones were on or off. Yeah.You know, you got in the phones, you can end when you try to turn off like on your Apple phone.
These are Android phones. But when you turn off location or services you really weren’t in turn them off. They still were tracking your location.Yeah, and I think a lot of people had to experience that either, because the way the software’s read know because the way it’s set up. You don’t even really realize what’s going on right i mean you know you’ve got switches and settings all throughout your phone.You know, and from a user’s perspective, unless you’re a guru, you don’t know where all the settings are. I don’t know how many times you know I’ve had to struggle through the menus in my phone to try to do this or that youKnow where the stuff is because there’s so many settings.
And so back to the core point. A lot of us just don’t even know what true privacy. We haveYeah, or or the lack of privacy, you know, I was driving one day and I get this, my, my phone is just blowing up and it’s my girlfriend, she’s calling me. Yeah. And she said, Why did you send me this map.And I said, I have no clue what you’re talking about, what are you doing over there and what it happened was, you know, my phone and send her one of those location maps.Yeah I phone stores.
So it’s just an example, those systems are always on. Yeah, they’re always we have more and more technology, the advances in technology Internet of Things, those systems are always collecting data.You know, you know, you look at the case that we saw with knocking about two years ago. So withAlexei Nicole, I think it was in Arkansas, where, you know, law enforcement wanted to putAlexis Alexa on the stand, because they thought that the equity captured information or collected it online it pertain to a murder investigation. Yeah.And so, you know, the collection.
These laws that were saying, you know, in almost every state is considering revising their laws, based on the GDPR going after for for some cases, trying to really real these companies and when it comes and data collection and protecting the data.Yeah.And they click for more data than they need. Often times for that would get them in purpose. And again, it puts you at risk.Yeah, well,What let’sKeep it let’s speak a little to the audience, you know, we’re primarily geared to business owners, but these are also people who are you know real live users of these things right your businesses using these so your business data.
Is potentially not private it’s going up to these things, you’re probably collecting data directly or indirectly, if you have an app or if you have something going on you’re collecting data, you may not even realize you’re collecting data that you’re collecting itSo you’ve got it. You’ve got to understand that. So I think, I think the first part of this for everybody.It’s just get some awareness and I think, you know, the marketplace is struggling with that right i mean you you’ve been talking a lot about it. Chris and bringing us up to speed, butYou know, a lot of us just don’t even know where the data is or what it looks like.
Or, or what’s happening with it.And you’reRight. You know, when they you know when they first rolled out the California consumer privacy act you know the first thing they said was, go. No idea. Nowhere. He hasn’t translated rouse and in you.Know,You know what people don’t do error there are things that we can do you can turn it off. You know I love ways when I turn on my location or service that there doesn’t work. So you’re going to make a decision, but we need to start reading these five casinos.
You know, seeing what a company says about what it does do and what it doesn’t do what your what your data. And then if you have a complaint.If you don’t like those practices do something about it.Yeah, and that’s and that’s the problem. You know and I know as a lawyer and this happens, somewhat in securities laws, but it seems to happen a lot in this consumer facing privacy stuff isYou know you Barry stuff in the task. Right. I mean, it’s just, you know, unless you’re a very good reader.Reads all this stuff right i mean you know you want to use your phone.
You know, you can end up spending, you can spend a whole day reading all the privacy notices on your salad, you know, and from a practical standpoint, most people just don’t do it right. They click the button and they move on.And I think a lot of companies don’t know where the data is. I was on a panel of Internet of Things about a month ago at illegal conference, we’re talking about legal implications of the Internet of Things.And you’re just talking about proliferation of data. I mean, there’s probably companies that are storing data coming off of internet connected devices refrigerators andYou know, Alexa and everything else and they don’t even know what data they’re collecting right it’s just piling up somewhere in some database.
And they don’t know you know there’s there’s a concept that’s been around since the 90s.And now you know you got laws like the GDPR and others that are written into law. This concept of privacy by design privacy by default.When you’re rolling out and developing these products, services and apps.And you look at your business requirements and your technical requirements. You got to consider the privacy requirements and bacon those controls. Yeah.
Limit what you collect. How is user can access it. How long you keep it. And then when you get rid of it. You know, you brought up a good point about these smart technologies.Not too long ago, there was at Christmas time, we had this beautiful little town, my friend, Kayla in every little girl wanted my friend Caleb. Yeah, but most of the parents. My, my friend, Kayla Kayla was collecting information.Yeah, it didn’t have the appropriate security safeguards in place privacy controls.
So they have a certified ethical hacker go inHack into my friend Kayla maker say certain things that she shouldn’t have said and appropriate and then on the back end parents have noticed this information with me transcribed.By individuals and any information that they were transcribed and wasn’t just Kayla fan, hey, you’ve got pretty here today.Yeah.But some real sensitive information is being collected so you know companies have a responsibility.There isCertainly an ethical duty and getting more and more of a legal duty to lock this down.You know, raising and you know that’s an important point is, you know, even we talked earlier about Facebook and the free apps.
But, you know, more and more I see a lot of business plans and I get called into look at business plans andA lot of companies even once they’re selling something for profit, like, you know, this like this, this friend toy.They also want to make money on the back end from the data. Right. So every everybody’s getting more and more in a data game and even Starbucks target.
They want to know what your consumer buyer habits are they want to build these huge databases that they can figure out how to sell them.And, you know, again, as always, not about selling, you know, got these loyalty cards. I’m going to give you a discount if you sign up, you know, at your grocery store correct your local store.And then in exchange for those services, unbeknownst to you that information is being collected, not only from the stores perspective advertise the but that information being shared with us.Yeah, it’s a multi billion dollar industry, the ability of companies to collect our data and sell it for buck.Yeah, yeah. And the breaches are getting worse.
You know, you know, back, I was working with a client and you know he was trying to justify its privacy program.So we were looking at some of the case studies and breaches. You know when you collect information if you don’t protect it.And if you go back and look at mergers and acquisitions and look at the Yahoo horizon merger, you know, Yahoo had the breaches, they have to disclose that information, you know, as value dropped 316 million dollar $4 billion a million dollars of like the world.
And so there is a cost for non compliant.You know, you’ve got to protect the data and and these laws themselves. Many of them aren’t explicit enough, they don’t tell you which type of security ranch to use a term that privacy boat.Yeah.That they will require you to have, you know, you know, appropriate security safeguards in place administrative physical in tech and you’ve kind of build that into your business model.You gotta build the yeah the back end to support that. So, so where do people start for us.
So you know that business center is watching this, maybeJust getting familiar with data, maybe, maybe light bulbs going off, you know, hey, we might be collecting data on our website or phones or other places where they start doing now.The first thing they do is they need to go out and do some data mapping find that data where it resides with systems collected make a determination if these systems are actually collecting. You know what we call us personally identifiable information, personal information.Yeah.Do an inventory and then what they need to do is go back and look at those applicable laws.
Right. But they say about how I have to collect this information user who I can share it.And then once they’ve done that they’ve got to go and write effective policies and train your workforce.And make your those contractors and third parties that process information on your behalf also have the same level protections in place, because I’m telling you, Sean.non compliance equals pain. Yes, big pain was a ministry of fines and they’re becoming more and moreYou know, we’re quickly approaching just like a data breach notification requirements, you know, every state has oneEvery state and to include our territories and now we’re going to see these many GDPR like laws that are there to merely force companies to really manage and processes data in accordance with the law. And when you don’t get it right.
They don’t care about your size.You don’t target and Facebook and get find our day, you’re also mom and pop you’re going out of business. Yeah.Could, could well be good. Well, the So Chris, you’ve been a wealth of information as usual. How do people check out your work and get more familiar what you’re doing.If they need your help on LinkedIn.
You know, I’ve got a you know my website I publish a newsletter.DailyI call it the privacy Legion and then they can also use come to my website at WWW dot CSS llc.com and just send me an email.Yeah, I can. We can talk, you know, I’m not gonna like you said, I’m not here to give you legal advice, but we’re all in this fight together.Yeah, let me help you.Fantastic, Chris. Thanks for joining us, folks, pat yourself on the back for working through another episode learning more.Getting more up to speed, want to encourage you to a future done right. Comm. Check out our past cash, check, if our upcoming episode, get on our email list as well get on Chris’s email list, you know, our email list.So we can bring your updates on what the future of businesses, what’s happening for to make sure you subscribe.And ring the bell on the future done right YouTube channel so you can get these videos as they come out but Chris. Thanks for joining us and being such a wealth of information for our audience and helping some folks today.Now, Sean. Thank you. Because I think you and your show are great, you know, and every mind that you educate and any person that listens to you will find it will be better off after watching your show.That’s our goal is to make it better for business owner. So folks will be back again soon. Chris, thank you so much.You’re very well.
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