Filtering of Communications

One of the keys to success today is to have good filters.

There is simply too much information out there.

But how do we filter?

Join The Our Shawn for the Future Done Right(TM) Show as we explore what we are seeing and what we need for the future.

**NOTE: This is a general discussion of legal ideas and is not legal advice. You must consult counsel to get legal advice based on your facts and circumstances. Do not rely on the content of this message without consulting a lawyer. No attorney-client relationship is formed by this video.**

Here is the YouTube video:

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Below is a machine transcript of the interview —


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Hey everyone it’s Dr. Sean, welcome to another edition of the future done right show



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Today we’ve got an interesting topic and important topic for all of us, which is a filtering of communications. We are living in an era where communications are being screened us



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Regularly high intensity human as far as the quantity indication coming at us and really filtering becomes very, very important.



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Those of you may know, I wrote a time management book. It’s about time with Shannon Jake Greg and her I put that together.



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And one of the key things we talked about there was priorities of filtering, we’re going to dive a little deeper on this topic of filtering and priorities today.



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And will be thinking about what that looks like and how that works. So



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For those of you don’t know me as well on the are Sean I’m a corporate lawyer by training. I work with businesses want everything related to ownership control.



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That might be a merger agreement might be a capital raise might be a partnership agreement might be a contract might be a variety of things. It’s always



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Control. And that’s led to me getting speaking on business strategy work and you’ll see my unusual suits, which is part of the message of do business differently that every business has to have their unique way of doing business.



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Today we’re gonna be talking about filtering communications, which I believe now and going into the future is going to be a key business process. So the critical that we all be able to filter.



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What we’re seeing how we’re interacting with people and really what we’re doing.



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If you’re interested as topic of ideas on what do you do to filter drop your comments, wherever you’re watching, whether it’s the harsh on on LinkedIn.



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Are Sean McBride fans and audiences on Facebook. McBride for biz on Twitter.



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Future done right YouTube chat wherever you’re at. Drop your comments. I read them. We do a comment contest where the best comment I get somebody want to show some love to see what you’re seeing



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And what’s going on there I remind you, we do not do investment advice or legal advice on the show everything here for your education for your learning for your



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Thought provoking and go talk to your advisors about that. So let’s talk about filtering of communications.



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A ridiculous percentage communications. Now, particularly electronic communications are meaningless asked of communicating has gotten real low and so people are communicating a lot



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And there’s a large percentage of emails that are just bad that are spam. You know, so if you talk to people in the industry. They’ll tell you that a large percentage even more than what you see in your spam folder.



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Are our spam our bed messages. It’s 53.5% of traffic worldwide. According to one study,



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That’s huge. And so there’s stuff that’s not even make it to your spam folder, years ago, I was working with one of my colleagues on a project.



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You were emailing each other and whatever reason my emails were going to a pre spam folder. They didn’t even make it to his spam folder and this is this is this is not uncommon.



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If you talk to network administrators, they have to. They have to filter out these messages, because



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It letting them flow through with would overburden systems and we caught me even more spam or bad messages so their spam filter search pre spam filters. There’s network blocks a lot going on out there.



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Same as going on in cell phones now so cell phones, you may be seeing an increasing number of calls. If you’re like many of us.



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That’s been a common issue. A lot of us are getting a lot of Inbound Calls to our cell phones if you’re getting those inbound calls to your cell phones.



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And things ringing like crazy. Some of them are not even legitimate phone networks calling other people that are hijacking your cell phone company.



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And using the bandwidth without paying for it and then sending it to us. It’s a growing problem. The cellular carriers are trying. What did you want to security basis, but that’s happening.



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And then, of course, those of us are on social media have seen you know the bots, the automatic machines are out there, sending messages.



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Filter, you know, unfiltered just responding to things we get the automated messages we get either the people who are just copy and pasting and not really understanding us and sending messages, causing a lot of frustration to be with people on LinkedIn.



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Or we get these



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Messages where it must be coming from machine because it makes no sense. Or it’s just completely out of context.



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There’s just a proliferation of communication. And of course, this is an age old problem as people progress in their careers and as you get more going on. You can’t respond to everything you have to



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Revise and you have to change what your access parameters are



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So that’s where I want to jump into this point is talking about filtering and communications and how important this is going to be for success. It’s important for success today.



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But I believe it’s going to become even more important as we move into the future economy. We are going to have to



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Decide what we’re going to respond to what we’re not going to respond to what’s a priority. What’s not a priority. These are affirmative decision that each of us as professionals and participants in a lot of you’re going to have to make when I have to say.



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Who we talked to and what this means really defining parameters. It’s about time and our subsequent discussions with our audiences.



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We talked about saying no, and saying no is very important.



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And for many people saying no takes the filter of having communication filters of when he talked to me. So a lot of managers, we worked with after the release of it’s about time.



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We’re very interested in getting time back for their day to get control of their schedule to understand what was important. So



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What we started doing with a lot of them is we started telling them to have filtered time for communication with their teams. And this is a very powerful tool.



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It’s very popular and it’s meant a lot more productivity. So what do we do we tell them manager to only have office hours between



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Certain set time. So for some people it’s like two to 4pm Monday, Wednesday and Friday.



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Now, those that work for you know that they can contact you Monday, Wednesday, Friday from two to four. So it gives them a lot of certainty.



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They know their questions are going to be answered. They know you will be available for that. On the flip side, from the manager perspective.



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What this means is the manager knows when they’ll be interrupted so they can plan their day they can work with our bigger projects they can work on that bigger thinking



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And that’s one of the critical things that underlies this whole concept of filtering of communication. You need to be able to get a deeper level processing and thought that’s really what’s



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Separating. A lot of people that are excelling versus those are struggling. Those are selling can stop reflect a bigger pool processes together cross connected information understand trends. These are things that typically take a little bit of time to do



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You know, sitting around and you know dealing with the fires of the day.



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Doesn’t really get you thinking about the big picture doesn’t get you thinking strategic and we’re think strategic usually, you know, pause and the communication. You need to understand



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Where everybody is and you need to be able to look at the state of play like stepping back and looking at a chessboard



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So many people are playing that quick game of chess where you’re leaving a clock and you’re trying to move your piece real fast.



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In the real world, you can step back and look at the state of play. You can see where all the pieces are and then map your next direction.



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It will make a huge difference in how things move forward. So you really need to build some protection these boats in a good way around



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Okay, awesome also points of access. What does that look like to you. Who gets to access you we may see a lot of changes with computer technology we have it already.



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Where we’re starting to get more interconnected and there’s talk of big stuff in the future, which will, you know, essentially.



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Give us direct access to the internet through our minds, perhaps hook us to networks works or other networks where we can cross communicate with each other.



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It will speed things up. But even in that type of world we have to set limits on who we can compete with and how and what that looks like.



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And that will be coming discussion right to somebody get access to communicate with you because they’re in the same city.



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How do we determine gets through to communicate to to put information into our network. Of course, you know, those would be the security and safety risk you know some of my colleagues, the Maryland State Bar but dealing with



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security issues email hacks and locking up of of files by ransomware now that



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Is a security issue we’ve seen in the automotive industry as well. There’s a lot of concern. Now the cars are getting more interconnected. It may have the systems built



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Into automobiles don’t communicate with each other. Right, so they’re designed for closed communication that radio in your car.



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At the headlights to turn signals, all these things that involve some degree in electronics and now a lot of computer controlled integrate



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To turn your head lay off on your blinker goes on, etc, etc. Your daytime running lights, get turned off when you turn your blinker on etc etc.



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All this is computer control, but all that was built closed right it’s built on the idea that the car would not be communicating with other people.



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That situation where stuff opens out and we have other people come in. So we have security risks are particularly to get into autonomous cars, the autonomous cars. Obviously, if somebody could take control of it, they could use it like a remote control car.



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And some of these open points of entry we should never been thought about before the radio systems to turn signals, whatever. It’s all connected to computers.



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With the right half. That could be a backdoor through the systems and into the processes. So a lot of security risks there.



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Again channeling of communication, who gets to communicate with that car. What do they get to communicate about that’s going to be a growing trend is filtering of communication and communicates with



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How, what we’ve been in a very interconnected world with the internet. Everybody communicates with everybody.



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And basically everybody has access we build firewalls. We build passwords and do other things that keep people out. But everybody’s on the same system.



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We are looking at the possibility as we evolve of having different networks and different systems regionally throughout the globe, as we’ve talked about previous shows



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You can check those out future done right column, of course, in the future, shows. We’ve talked about the concept of the fact that people may



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They may be regionally setting up different systems because of the regulatory environment, the regulators are getting so intense and setting up such unique regulations in different parts of the world.



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And we may be moving into a future where different regions of the world are not on the same network, they’re not on the same system. They actually are independent of one another. So a very real possibility there.



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That we’re going to have differential communication systems, depending on where people are in the world. So a lot to keep an eye on there as we evolve as we move through this. So,



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Where are we now, where we go in, we build filtering into it. So for those today. And as we look to the future, what are the things you need to be looking at this happened. This comes up a lot of sales context. So we can certainly analogies to it is we need to understand



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Who, it is our target us our prospect right so in sales. We talked about filtering for your prospect, who, who is your potential buyer.



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What does that buyer persona or avatar look like who is that person and then we start filtering and filtering filtering to get to that person we start looking at inbound leads and inbound lead comes in.



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You can take a quick look at it. Does it look like our buyer persona or not. Is this person in the category person bought that buys you know so if he



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Doesn’t dollar consumer product and you get contacted by somebody who makes $25,000 a year they’re probably not your buyer. You can filter very quick.



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There’s many more of that happening. We need to start thinking about that from a systems level implementation for a process, who is the buyer who’s not the buyer.



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Who is our target customer who should our business even be communicating with and then for a personal life. This will get very interesting on a self development side.



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You know who gets access to our systems, our minds or our bodies, you know, and so a lot of people are already talking in terms of that access and



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And I am back continuing here, folks. So I think we had a temporary internet connection asked last there. So where you are, where you’re going is all very, very important. It’s gonna be critical. We look at kind of where we are, where things are going and how those pieces fit together so



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You know who your around. What are you doing, who’s getting access and as we move to this internet of things and we have a show scheduled coming up.



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Talking about the interconnection of devices. That’s going to be a real security issue for our computers and our networks, who has access to them and how does that work when we start getting millions of



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A sense that all connect to the internet to share data and share information and to potentially allow you to



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You know, talk to your refrigerator when you’re out of town to make sure everything’s okay get warning signals that maybe there’s a water problem in your house, etc. A lot of great technology which



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proliferate one to the internet, and it’s going to create new access communication and security challenges. So the issue to be thinking about today and what to be considering is who has access to you.



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Right now, that’s probably a physical access and electronic access control and monitor that moving into the next phase of business. It’s going to be electronic content.



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Who can get to you who can work with you how, what does that look like all big things to be talking about some folks.



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I really appreciate you joining me. The goal is to wake people up like comment share let your friends know about the show little know the work we’re doing. I don’t know what you’re seeing here would love to see that from you.



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And let more people know. Remember, we do have that comic contest going on. So whether you’re a regular viewer just somebody’s got this shared with you, you can comment if we love your comment or invite you on the show.



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There is a great opportunity for some interns to join us. So if you’re if you’re a person that’s motivated and thinking about the future.



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And really want to make a difference, reach out to us. We might have an opportunity to work together. You can learn more about that at planning done right comm slash turn so go ahead and check that out our web page.



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And from there, you know, you can see our those as well at future done right calm. You can see passion. You can also see upcoming shows to go have a smorgasbord



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Check out the old shows are available there. I can also then sign up for our future shows to get notices to RSVP to see our guests coming on there. Get them locked into your calendar and come join us. We’ll have a lot of fun together, talking about these future



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Things and really learning together. So I want to hear from you guys. So if you see something important topic or a great guest.



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Let them know, send them my way. We’d love to talk to them with love to learn from them and love to get them on the show if appropriate.



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So go to future done right. Comm. Check out the past episodes. Look for the future episodes.



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Men. Join me I future done right calm, as well as the bottom, there’s an email list. Sign up sign of her emails, get some regular contact and we’ll keep in touch.



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And we’ll send you some things that we’re seeing before everybody else gets to see it. Alright folks. Dr. Shaw, a lot of fun having with you. Looking forward to seeing you for the next edition of feature done right.



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Seven. A new at 5pm eastern time should be blocking the is your actual schedule on the show, we’re transitioning to a new schedule. So you’ll see some shows at other times, for the time being. See, August, see, I see.



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