What To Expect With Events With Meeting Planner And Speaker Shawna Suckow
Meetings and events have changed.
And we expect some of these changes will last for a while.
What should you be expecting?
What is the future?
Join us with speaker and meeting planner Shawna Suckow to learn what’s next for all of us on this edition of the Best In Events! YouTube Show with Our Shawn McBride and Deirdra Debra Watson.
#meetings #futureofmeetings #events #speaking #conference #conferences #meetingplanning #meetingplanners #networking #speaker
A machine transcript of the session:
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The Our Shawn: Just a moment. Hey everyone, are Sean McBride join you with another edition of Best and events, my regular co host Deirdre Watson be joining
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The Our Shawn: In a minute, we have shown us Sukkot joining us. We thought she’d be a perfect guests to help us tune in to the future with this because she’s been on both sides of the table. She is
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The Our Shawn: planned events and meetings and then she’s also been a speaker out there in the world. She’s very well connected in the in the world. For those of you who haven’t had a chance to meet shot. And yeah, you like to go check out all our awesome work.
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The Our Shawn: I pass it to you for a shot first Shauna we we usually like to give our guests just admitted to say hi. Introduce yourself kind of give people a feel.
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The Our Shawn: For who you are what you’ve done, then we’ll, we’ll start grilling you with the hard questions about the future of the media industry after that.
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Shawna Suckow: Okay, this is a summary, I was a corporate and incentive planner for 20 years and I’ve been a speaker professionally full time for eight years now.
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Shawna Suckow: And I, I still
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Shawna Suckow: In 2008 I found it in association that a couple of the ladies that I’ve seen so far on our members of. I know it’s called spin the senior planners industry network.
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Shawna Suckow: And it is a free network for any planners with 10 years of experience or more, and man it our discussion boards are going crazy right now with with all this
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Shawna Suckow: You know all this craziness in the world. So it’s been a pleasure to be part of that and just kind of stay abreast of what what all is going on in people’s worlds, so
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Shawna Suckow: Now I spend my days. Let’s see what I do.
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Shawna Suckow: I walk my dog for like a half an hour, maybe an hour a day if he’s lucky.
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Shawna Suckow: And then I fill my day with other things. That’s about it. Okay.
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The Our Shawn: For those of us mouth speaking. There’s just not a lot of speaking right now right wants to play. Nobody’s going anywhere.
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The Our Shawn: Some conferences have attempted to go virtual but
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The Our Shawn: Those are that’s not, I wouldn’t put that as the majority, I’d put that as the minority right
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Shawna Suckow: Yeah, we’re doing a few, you know, a few virtual things here and there, yesterday was very cool so
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Shawna Suckow: Every year for a number of years I’ve been going down to Brazil for this event called forum event hosts the events forum and that obviously has been cancelled or postponed rather and but yesterday was their national meetings industry day
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Shawna Suckow: And so I got to prevent
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Shawna Suckow: Or present virtually in Brazil, and I got to see live simultaneous, simultaneous translation on zoom for the first time, which was really
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Shawna Suckow: Cool. Interesting. And it wasn’t without its glitches. As with everything we’re kind of doing virtually these days, but it was really cool to be able to
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Shawna Suckow: present an English and, you know, people speaking only Portuguese and, you know, we’ve seen that live but and I’ve done that live, but it was just really it was really cool and to know that.
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Shawna Suckow: We have friends around the world that are really part of this global challenge and I hate the trite saying
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Shawna Suckow: We’re all in this together, but
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Shawna Suckow: That’s kind of how I felt last night. And so that was good. But yeah, other than that live events ground to a halt there as well as here so
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The Our Shawn: Right. And we just and, of course, everybody’s trying to figure out when right so
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The Our Shawn: In the taping Deirdre and I did yesterday, you know, our guests was saying that
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The Our Shawn: You know, probably some of the big events are now starting to pull the plug for August I heard a large event pulled the plug for November, so you know 2020 starting to look like it’s going to dry up for at least all the large events.
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The Our Shawn: What are you, what are you seeing. I mean, when do you, you know, just in your talks and your chats and talking to conferences, you know, when do you think we might start seeing some life and live events again.
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Shawna Suckow: Well, I think large events are kind of doomed. For the time being, because they’re going to have the hardest time figuring out how to socially distance people
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Shawna Suckow: It’s really hard when you are expecting to have a ballroom crammed with three to 5000 people and you’re taking up all the space. You can’t socially distance people not that all three to 5000 will attend anymore.
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Shawna Suckow: To begin with, but I really think. Smaller events are going to come back first. And we have to do an amazing job.
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Shawna Suckow: Of reassuring the public about our safety measures that we have taken at the event. And I think airlines are doing an amazing job for the most part, with some exceptions of
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Shawna Suckow: assuring the public and distancing passengers and they’re going to start requiring facemasks which why you get on a plane without one right now is beyond me, but
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Shawna Suckow: So airlines are doing good job, hotels, when they reopen you know everybody’s newly fumigated and sanitizing which is reassuring. So I think small events with travelers who are used to traveling will happen first, and then
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Shawna Suckow: Events with the regular kind of Joe traveler who doesn’t travel very often they’re going to be scared. And so those are going to maybe take a little bit longer and then large events are going to be the last to come back. Sadly,
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The Our Shawn: Yeah, we were we were talking
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The Our Shawn: You know, large events, they’re now having trouble moving into 21 and 22 because they’re bumping up against other large events that are
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Shawna Suckow: Trying to haven’t moved yet. Yeah.
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The Our Shawn: Once that other people are starting to move and everybody’s trying to move into the same space. Basically, yeah.
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Shawna Suckow: So, exactly. So, it
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The Our Shawn: Sounds
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Shawna Suckow: We have that concern and yeah. Meanwhile, hotels are closed or sitting vacant. Now, which is that for our community.
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The Our Shawn: Yes, definitely. And one. One thing we’ve also talked a lot about is kind of working with the hotels and we start thinking about that. It’s, it’s going to be challenging because
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The Our Shawn: It’s just a different economic model right everybody’s got to be spaced out
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The Our Shawn: Can’t get as many attendees in there. I hear some hotels are now using like every other room and letting some room sit for a day or two before they booked new guests in there so it just massively changes the capacity
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Shawna Suckow: And Las Vegas, which is kind of the icon for all things meetings, especially large meetings, they’re going to really struggle to reopen and I’m kind of watching discussions about that. But the last thing I want to do right now is go gamble in touch a bunch of chips and cards and yeah
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Shawna Suckow: Oh yeah, eating and drinking and, you know, so they
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The Our Shawn: Seem to have
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Shawna Suckow: An uphill climb and they’re the hardest model. I think for reopening and their mayor seems to want to do it tomorrow.
00:07:01.950 –> 00:07:04.500
Shawna Suckow: It’ll just be really interesting to watch. And I know
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Shawna Suckow: We as an industry are putting together task forces to kind of look at every element of meetings and rethink what those are going to look like.
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Shawna Suckow: Yeah, it’s gonna be really interesting. And what better minds and the ones in our industry to get really creative and
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Shawna Suckow: And just unleash those ideas and have backing finally from the C suite to try new things, because that
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The Our Shawn: Really is the one blessing and all this right is now there is kind of this thing.
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The Our Shawn: Of go out and try it. I mean, virtual is being tried hybrid events are being tried on a large scale. So I think we’ll have some innovations and learning from that.
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Shawna Suckow: And definitely new technology, you know, all, all sorts of new things will emerge from this as they do from each
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Shawna Suckow: Period of struggle, you know, they always say necessity is the mother of invention. So we can expect a lot of cool technology, I think, to come out of this that we can’t even for see right now.
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Shawna Suckow: The during the Great Recession is when we saw the the iPad with somebody’s face and it’s just on a stick and wheels and you can remote control around a trade show Deidre you’ve seen that like Jim’s fellow
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Shawna Suckow: Has been on one and that came out of the last recession, because people couldn’t attend in person. And so maybe we’ll see a lot of, you know, robot sticks.
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Shawna Suckow: Virtual avatar is walking around, I don’t know, but
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Shawna Suckow: It’s gonna be, it’s gonna be cool to watch. It’s a sad time to have to rethink everything. But you’re right. Sean is if one good thing comes out of this. It’s
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Shawna Suckow: You know everything’s going to look different, and it’ll be new. And, and, to some degree, exciting.
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Deirdra Watson: Yeah. So as a as a speaker shout out. What are you seeing right now because of CO fed and because of the move to virtual events, like you said you you just did one
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Deirdra Watson: In Brazil in. And what did you think of the process that they provided do at your end. What was that process like and, you know, how did the event planner. On the other side, help you. And yes, you’re a seasoned event planner as well.
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Deirdra Watson: But this is kind of like new territory for every for those of us that haven’t done virtual
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Shawna Suckow: The process was a little sticky. I could tell it was their first time doing a zoom
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Shawna Suckow: Thing of that size.
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Shawna Suckow: And it should have been a webinar, rather than a meeting and the differences for a lot of people who are still learning this a webinar means all the participants aren’t
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Shawna Suckow: On video or their names are showing like this. This is cool. This is a smaller. This can be a meeting and we can have a conversation later because of the number of us, but a webinar.
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Shawna Suckow: Every, you know, so they had hundreds of people, you know, kind of moving around and you could see their faces and stuff and
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Shawna Suckow: They were, they should have been participants who could do things interactively they didn’t know how to do like a whole era or anything like that.
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Shawna Suckow: And they had the waiting room feature turned on, which means every time somebody joined it would flash on the screen. Julie is in the waiting room.
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Shawna Suckow: And they didn’t know how to let them in. So I as the speaker was busy clicking and letting people in so
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Deirdra Watson: You know, and I’m totally
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Shawna Suckow: Then about that kind of stuff. Because we’re all learning
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Shawna Suckow: But they’re having another speaker next week. And so I think we’re all going to continue to evolve through those kinks. But the good news is,
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Shawna Suckow: Everybody is pretty Zen right now about glitches and about being informal and having a more casual approach and we don’t have to be dressed to the nines and
00:11:02.430 –> 00:11:13.350
Shawna Suckow: You know where we’re all collectively figuring this out. And so just specifically to the process Deidre they struggled, but I didn’t mind because
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Shawna Suckow: You know they’re they’re probably using it for the first time, and I don’t know how prevalent zoom has been in Brazil in the first place. So kudos, kudos to them.
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The Our Shawn: Well yeah, I heard zoom. Overall, I mean one one article I read with a 20 X their user base, you know, since the start it right so
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The Our Shawn: And the number of people using zoom has increased exponentially. I know I’ve talked to a lot of people
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The Our Shawn: They use zoom regularly. I use it as a meeting tool of my business. And a lot of people weren’t familiar with zoom now almost everybody’s been on zoom before right oh yeah that on zoom before
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Shawna Suckow: The day is my mom’s 76th
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Shawna Suckow: Birthday. And my dad was 78 arranged without consulting me and I’m pretty tacky a raised on his own this zoom surprise party for my mom tonight. And it was so cute and he
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Deirdra Watson: Was saying
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Shawna Suckow: That
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Shawna Suckow: And so, you know, if a 78 year old man can figure this out who’s not techie. Then there’s hope for all of us to really muddle through but there’s going to be trial and error with any new tool that we use and
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Shawna Suckow: Thankfully, people are being pretty patient right now. I think as a real nobody’s being to me.
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The Our Shawn: I haven’t seen much of that all our ways and, you know, Mary typed in our chat boxes were talking live here that she’s
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The Our Shawn: You saw an application called event far where they have a virtual meetings and campus for the conference campus. And so I think there’s going to be a lot of testing right everybody knows where the testing phase all this stuff, a lot of stuff but out there just nobody’s really
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Shawna Suckow: Using it means you know we’ve not needed to. And so we really haven’t. I remember, I think it was after 911 when virtual meetings first here and very first tool expo hall. Do you remember those and
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Shawna Suckow: They were so
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Shawna Suckow: Wonky like looking at an old video game with horrible pixelated images and we thought those were so cool. I can’t even imagine like my son plays video games now that you can’t tell. Those are real people.
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The Our Shawn: It’s creepy. Yeah, so
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Shawna Suckow: You know, the technology that will come out of this where we can maybe meet practically face to face, and look like we look only much better if you know
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The Our Shawn: It’s gonna be cool. This is cool.
00:13:34.980 –> 00:13:39.480
Shawna Suckow: We’re always like the perfect size and the perfect makeup and the perfect hair and
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Shawna Suckow: You know i i could dig that actually
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The Our Shawn: Is this may be a trend everybody might get into this. Yeah.
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Shawna Suckow: Right.
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The Our Shawn: I thought I thought on TV. The other day, you know, there was a there was a NASCAR reason I showed my mother. She is like she’s like, where are they racing it, and I’m like, That’s people in their video playing the video game and they’re broadcasting on national TV.
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Shawna Suckow: Yeah yeah
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Shawna Suckow: Good adding on it and yeah but it
00:14:04.620 –> 00:14:15.390
Shawna Suckow: looks so real. So that’s, you know, finally, as with post 911 those guys have interest and money coming in to develop those technologies.
00:14:15.780 –> 00:14:27.840
Shawna Suckow: And so we’re going to see a resurgence of that, and will it last this time because it didn’t last last time. Once we got back to live Expo halls, we dumped the clunky stuff.
00:14:28.080 –> 00:14:33.060
Shawna Suckow: Yeah, but the cooler, it is, it may stick around this time and
00:14:33.750 –> 00:14:38.670
Shawna Suckow: I think there’s a real chance right to test. Yeah. Well, in the hybrid meeting itself I think is going to stick
00:14:38.670 –> 00:14:41.370
Shawna Suckow: Around for years because
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Shawna Suckow: You know, after 911 I remember people being terrified to travel.
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Deirdra Watson: To fly.
00:14:47.460 –> 00:14:48.600
Deirdra Watson: Just get on a plane.
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Shawna Suckow: Yeah, and it was against this on known entity. We didn’t, you know, and then a lot of a lot of things changed after that with our security and our processes for boarding planes. This will be no different. People are going to be terrified to travel.
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Shawna Suckow: Until
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The Our Shawn: You
00:15:06.330 –> 00:15:08.010
Shawna Suckow: Know, I think part of our job.
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Shawna Suckow: As speakers and planners is to continuously reassure when the time is right by sharing with them, how we’re how we’re evolving how we’re changing things. Yeah.
00:15:18.810 –> 00:15:21.330
The Our Shawn: I think that’s great. I mean, what are you thinking just
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The Our Shawn: Very early stage, obviously, as far as communication process, what’s appropriate at me. If somebody wants to start
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The Our Shawn: Going back to a small live event, say, you know, and the summer or fall, you know, what would you, what would you be communicating with your attendees.
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Shawna Suckow: I just had this conversation this morning because then has our annual conference in the winter. It’s in December this year in Miami, and I feel pretty confident that we can move forward with significant changes to how we do things and thankfully spin has always kind of been
00:15:57.570 –> 00:16:07.470
Shawna Suckow: That kind of testing ground for new things and we have a really tolerant group of planners who don’t judge us when we fail as long as we try
00:16:07.860 –> 00:16:18.720
Shawna Suckow: And so we’re going to be trying. We’re going to be like a showcase of how to do things but but Catherine, who, who does the marketing and puts together the website for it. She’s like,
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Shawna Suckow: I have time right now to be working on the website. But is it appropriate to be to put it out. And what do we even say
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Shawna Suckow: And you know I said we need to give people hope that it’s happening I’m hopeful that it’s happening. But also, we can’t focus on
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Shawna Suckow: The fun like usually we’d be like, this meeting is so much fun. And you’re going to learn stuff. But now, of course, the fun can be applied, but it can’t be
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Shawna Suckow: The main focus, we have to really focus on how we’re going to serve them because it’s hard to justify spending money and taking a risk with your travel in your health for fun right now.
00:17:03.060 –> 00:17:10.350
Shawna Suckow: But I think people will come. If we can show them a way out. We can show them a way out of
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Shawna Suckow: how things used to be done in a way toward the way things could be done in the future and a safe gathering place for us. After a long drought of human connection.
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Shawna Suckow: That’s what we’re going to be focusing on. And the fact that we are going to be a testing ground for a lot of new things. I was just talking
00:17:37.320 –> 00:17:50.430
Shawna Suckow: To the folks in Brazil yesterday about they were very curious, they’re behind us. I would say about a month where those of us on this call, we’ve gone through a really intense month of financial panic.
00:17:51.030 –> 00:17:52.980
Shawna Suckow: Grocery insecurity.
00:17:53.100 –> 00:18:07.320
Shawna Suckow: For some of us, I was telling them Brazilians eat a lot of chicken and I said I could not find chicken at the grocery store, it could not be in we’re having everything delivered as there and they flipped out no chicken.
00:18:07.920 –> 00:18:09.210
Shawna Suckow: You know, but that’s kind of like
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Shawna Suckow: We’re like, okay, well we’re, we’ve been adapting for a month. There’s none of this will have to do this and they’re just entering that face. And so they were fascinated
00:18:19.860 –> 00:18:28.260
Shawna Suckow: When I was talking about what food service at meetings might look like and how we might reassure participants about the most mundane thing which is food.
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Shawna Suckow: Yeah, and I was talking about how the face are going to have to go away and
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Shawna Suckow: Your face going away. And I said, well, in the way that we think of them you know people I think still go up to a buffet EVERYTHING’S GOING TO HAVE TO BE COVERED WITH plexiglass and you can look and there’s going to have to be the lunch lady.
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But the other guy.
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Shawna Suckow: You know, naturally, and then hand you to play it up and our plate down the line.
00:18:54.210 –> 00:19:02.190
Shawna Suckow: To the next lunch lady who has gloves on and a mask and and we point to what we want and we get our plate at the end, there’s no more.
00:19:02.790 –> 00:19:21.930
Shawna Suckow: Past water pictures. There’s no more past coffee pictures. That’s all going to have to be Butler pastor server provided no more shared salad dressings for the long haul. I don’t maybe permanently. I don’t know. I told them. We’re talking about no more handshaking are hugging at events.
00:19:23.040 –> 00:19:24.000
Shawna Suckow: You know, all those
00:19:24.300 –> 00:19:28.560
Shawna Suckow: Things having, you know, hand sanitizer as the new water station.
00:19:30.390 –> 00:19:36.090
Shawna Suckow: But you know it hand sanitizer going to have to be touched for legacy in airports, it’s all these little things.
00:19:36.450 –> 00:19:49.650
Shawna Suckow: Now that we’re going to have to think about ourselves and then communicate to our attendees we’re even thinking about never serving you. A plated meal without a cover on it going forward.
00:19:49.680 –> 00:19:51.600
Shawna Suckow: Because wow that’s even, you know,
00:19:51.930 –> 00:19:56.280
Shawna Suckow: Those are the types of things, even those little things mean a lot. Somebody who’s very nervous about coming
00:19:56.670 –> 00:19:59.220
Deirdra Watson: You know, one of the things that we talked about in
00:19:59.250 –> 00:20:19.530
Deirdra Watson: One of these programs was the networking aspect and and you know was brought up that they were talking with a venue about that and and using plexiglass for networking and all I could envision was like the prison waiting room when you’re talking with the
00:20:19.920 –> 00:20:21.450
Shawna Suckow: Heads, I’d be like this.
00:20:23.130 –> 00:20:23.790
Shawna Suckow: You
00:20:24.690 –> 00:20:31.020
The Our Shawn: Like, well, if they said they wanted to put plexiglass between the attendees and we were like, I don’t understand how that works. And it was weird.
00:20:31.320 –> 00:20:31.560
The Our Shawn: Yeah.
00:20:31.980 –> 00:20:33.930
Shawna Suckow: I feel claustrophobic. If I had
00:20:34.290 –> 00:20:35.640
Shawna Suckow: If I read it in a box, even if
00:20:35.640 –> 00:20:36.150
The Our Shawn: We’re clear
00:20:36.210 –> 00:20:45.810
The Our Shawn: And then the sanitation issue. I brought up was even if you had these nice little plexiglass booths, where you can sit across from the money you soon as you leave the booth that needs to be sanitized right i mean
00:20:45.870 –> 00:20:46.410
00:20:47.460 –> 00:20:54.450
Shawna Suckow: The thing is, I think we’re really only looking at solving a lot of these major problems for the next year.
00:20:54.720 –> 00:20:55.710
The Our Shawn: Year and a half.
00:20:55.800 –> 00:21:00.600
Shawna Suckow: Not tell there is a vaccine proven that it works and tell
00:21:01.680 –> 00:21:14.340
Shawna Suckow: Us I’m gives me. Most of us have immunity and like an immunity passport or whatever is going to come out of this. And then, you know, I think we can hug again and you know maybe
00:21:15.330 –> 00:21:18.600
The Our Shawn: You’d be interesting. I mean, it’s just going to be one of the things I you know I
00:21:19.170 –> 00:21:26.580
The Our Shawn: tossed around in my head, and that we talked about here. Just how much do habits change right everybody’s been forced to take on new habits here for
00:21:27.240 –> 00:21:36.630
The Our Shawn: You know, several weeks now starting to feel like forever. And, you know, and it’s maybe it’ll be a couple more months at least before we start seeing small events.
00:21:37.230 –> 00:21:46.050
The Our Shawn: And then start seeing small events and the elbow bump the last conference, I was at right when this thing was starting to hit the last live event I spoke at everybody started move to the elbow bump. Yeah.
00:21:46.110 –> 00:21:47.040
The Our Shawn: Yeah yeah
00:21:47.310 –> 00:21:51.120
The Our Shawn: It was getting it was getting to work towards the end of the weekend. It was getting normal, you know,
00:21:51.780 –> 00:21:57.240
Shawna Suckow: But then I heard the elbow elbow bump will go away because we all are being told to sneeze into our elbows.
00:21:57.510 –> 00:21:59.880
Shawna Suckow: Well, yeah, here you go.
00:22:01.800 –> 00:22:05.250
The Our Shawn: Well, it’s definitely a step better than the hand she definitely is. But you
00:22:05.340 –> 00:22:08.190
The Our Shawn: Can usually not touching your elbow than your face, but yeah.
00:22:08.220 –> 00:22:08.610
The Our Shawn: Well,
00:22:08.790 –> 00:22:11.220
Shawna Suckow: Most people can’t touch their elbow to their nose.
00:22:11.700 –> 00:22:13.140
Shawna Suckow: Yeah, remember that all
00:22:13.380 –> 00:22:13.590
Deirdra Watson: Right.
00:22:13.890 –> 00:22:17.010
Shawna Suckow: Yeah, but you know so so those things, you know,
00:22:17.370 –> 00:22:19.320
Shawna Suckow: fundamentally changed after 911
00:22:19.530 –> 00:22:19.830
00:22:21.150 –> 00:22:24.420
The Our Shawn: There’s probably some fundamental changes here. We just don’t know how deep, they’re going to be right.
00:22:24.540 –> 00:22:26.280
Shawna Suckow: Yes. And that to me.
00:22:28.170 –> 00:22:37.410
Shawna Suckow: If we didn’t have the financial woes and the frightening health concerns, it would be a really exciting time for evolution in our industry.
00:22:37.740 –> 00:22:48.330
Shawna Suckow: Yes. So if we can just look at look at it through rose colored glasses, which I tend to look at everything when I’m not deeply depressed and just look at
00:22:49.350 –> 00:22:54.360
Shawna Suckow: What a cool thing. This could be in the future.
00:22:55.380 –> 00:23:02.070
Shawna Suckow: For industry and for meetings and how that evolution is going to fundamentally change us and we’re right in the middle of it right now.
00:23:02.400 –> 00:23:04.080
Deirdra Watson: Yeah, that’s right. Yeah. Yeah.
00:23:04.470 –> 00:23:04.770
The Our Shawn: We have
00:23:04.830 –> 00:23:07.920
Deirdra Watson: And it’s a true realization of
00:23:09.240 –> 00:23:33.780
Deirdra Watson: One. Everyone wants life and well being. We got so taking, you know, we’ve been so driven by our technology by everything that we’ve done, but this gives us a reason to pause and a reason to look towards a different future, but also how do we enhance the viability of events.
00:23:34.710 –> 00:23:36.120
Shawna Suckow: Yes, yes.
00:23:36.180 –> 00:23:46.860
Shawna Suckow: And Mary has a great point that there’s a great argument for hybrid meetings. She says, For inclusively purposes. How many people have not reached just because they can’t travel
00:23:47.190 –> 00:23:49.140
Shawna Suckow: My friend’s dad, for example.
00:23:49.530 –> 00:24:00.240
Shawna Suckow: Is on dialysis. He really would have a hard time going anywhere for a period of time without a lot of effort, but now the world is opening up to him and there are
00:24:00.930 –> 00:24:06.240
Shawna Suckow: People in places all over the world who are saying, since you can’t travel here. We’re going to bring the beach to you.
00:24:06.570 –> 00:24:16.980
Shawna Suckow: Here’s the video, a live feed of Miami Beach right now. Or here’s a chef in Argentina is showing how to cook something, you know, really cool. And so
00:24:17.370 –> 00:24:26.850
Shawna Suckow: It’s kind of a cool time for people who have not had that opportunity and going forward. You’re right. Mary, this is a great opportunity for us to include more people
00:24:27.210 –> 00:24:46.800
Shawna Suckow: That then can physically travel, whether it’s physical limitations its financial limitations. Whatever the reason may be there. They’re sick at home and they really wanted to participate, all those things we can have larger audiences that challenge right now is
00:24:48.090 –> 00:24:57.660
Shawna Suckow: Webinar fatigue is just starting to set in and I commend those of you who joined live because
00:24:58.710 –> 00:25:10.380
Shawna Suckow: The content can be really compelling, but just getting somebody now to do anything when we’re, you know, we’re at home. We’re not in a routine. A lot of us anything that has a time attached to it. We’re like,
00:25:14.340 –> 00:25:16.320
Deirdra Watson: I mean I have to get out of bed tonight.
00:25:17.010 –> 00:25:21.600
Shawna Suckow: I have to do the thing at two o’clock. I’m really busy.
00:25:21.900 –> 00:25:23.940
Shawna Suckow: Yeah, nothing, you know,
00:25:25.740 –> 00:25:48.300
Shawna Suckow: We have to make our content really compelling and we have to tolerate the fact that most people will not watch it live, which is disappointing for live event experts, we have to tolerate that. And we have to embrace that and offer them different ways to engage
00:25:50.550 –> 00:25:51.510
Shawna Suckow: I talked about
00:25:52.560 –> 00:26:03.810
Shawna Suckow: I was part of a hat, an event Hackathon that socio put on a few weeks ago and I talked about lengthening the engagement bell curve and live event experts.
00:26:04.620 –> 00:26:13.050
Shawna Suckow: Including speakers. We’re so used to, you know, we go to the event we engage engage we go home and then it stops.
00:26:13.440 –> 00:26:25.560
Shawna Suckow: Know, and we as an industry have been talking for at least 10 years that I can recall about, we need to engage people before, during and after the meeting, but we haven’t been forced to yes right now.
00:26:26.400 –> 00:26:40.080
Shawna Suckow: We can embrace the fact that people aren’t going to engage this day at this time let’s lengthen that engagement bell curve. Let’s offer them more opportunities. Why not create a Facebook group around an event.
00:26:40.650 –> 00:26:44.070
Shawna Suckow: And really encourage people have professional speakers.
00:26:44.670 –> 00:26:50.580
Shawna Suckow: Pop in before the actual event give content have a chef come in. Hey,
00:26:50.850 –> 00:26:55.740
Shawna Suckow: We’re not going to be eating together at the meeting, but if we were here’s what I would serve you. I’m gonna show you how to make it.
00:26:55.950 –> 00:27:13.860
Shawna Suckow: So maybe during the meeting, you can have this prepared and we can still have virtual dinner together you know and have those things that will compel people at their own schedule to engage to converse, because I think forcing people to do things on our schedule right now is
00:27:16.170 –> 00:27:18.540
Shawna Suckow: It, it’s our desire, it’s not there.
00:27:19.260 –> 00:27:28.470
The Our Shawn: Right. I think there is a beauty to building community. Right. We want a main things you do conference or event and build a community of you have this community comes back again again.
00:27:29.070 –> 00:27:41.910
The Our Shawn: But what happens so often and live event is you don’t know P I know as a speaker. People don’t know who I am. I’m wandering around. I’m introducing myself to people usually before I speak. Then I go on stage and then everybody’s like, Oh, now I know
00:27:42.840 –> 00:27:44.070
The Our Shawn: Right kind of
00:27:45.480 –> 00:27:51.780
The Our Shawn: One on one and then once you speak, then people know what you do and they know how is relevant to their world. They bring you their questions.
00:27:52.380 –> 00:28:00.900
The Our Shawn: And that is a beautiful opportunity for them to do it the right way. If you could get everybody engaging over a longer period of knowing who each other are it could make it a lot more relevant.
00:28:01.530 –> 00:28:03.360
Deirdra Watson: But using that promotion. Yeah.
00:28:04.080 –> 00:28:12.570
Shawna Suckow: Yeah, and post promotion to keep it going. Afterward, you know, lengthen that event. So it’s not just two days it’s two months.
00:28:12.990 –> 00:28:23.130
Shawna Suckow: Or maybe it turns into a beautiful year round thing that people find extremely valuable and that would be, I think, the dream of every
00:28:23.580 –> 00:28:34.650
Shawna Suckow: event planner, because you then have your audience and your ambassadors BUILT IN FOR THE NEXT TIME. They’re already there there with you along the way, like the the spin board.
00:28:35.280 –> 00:28:47.430
Shawna Suckow: Has never been this engaged and we’re drawing in new people into the conversation that want to be part of this, and that makes it so much easier to
00:28:48.090 –> 00:28:58.950
Shawna Suckow: announce our when we do go back to our live meeting. We’re going to have so many more people engaged and being like, That sounds like something I really want to do. I’ve really enjoyed this year long conversation. I feel part of this.
00:28:59.940 –> 00:29:01.950
Shawna Suckow: I’m not going to feel weird when I go
00:29:03.000 –> 00:29:10.920
Shawna Suckow: As Shawn says, I’m not going to feel like I don’t know anybody. And so the whole engagement piece we can we can work on so much
00:29:12.030 –> 00:29:18.480
Shawna Suckow: On doing such a better job. Now, which will only help feed our live events in the future when those returns someday.
00:29:19.080 –> 00:29:30.600
Deirdra Watson: I think what we also have to be aware of is in regards to groups. I just I just looked on my phone, of how many groups. I’m part of and I’m part of 112 different groups.
00:29:31.080 –> 00:29:32.280
Deirdra Watson: Now, Dana, I don’t
00:29:32.580 –> 00:29:42.600
Deirdra Watson: I don’t pay attention to all of them. Yeah, but you know, it’s kind of like, you know, zoom calls and webinars and everything else I’m I’m inundated with with groups.
00:29:42.720 –> 00:29:42.870
Shawna Suckow: And
00:29:43.260 –> 00:29:44.310
Shawna Suckow: Really doing a
00:29:44.340 –> 00:29:59.010
Deirdra Watson: Thing right now. Yeah, exactly. So you know it’s it’s utilizing the time now to be involved with groups that are relevant to what you’re doing and I mean I’m a
00:29:59.490 –> 00:30:09.570
Deirdra Watson: big proponent of spin, as you know, and been a member for a long time and and it’s one of those groups that really gives me what I need in the industry.
00:30:11.130 –> 00:30:18.210
Shawna Suckow: And for those of you who aren’t part of it. There are no dues or anything. We don’t have skin in the game, except for you all.
00:30:18.510 –> 00:30:29.520
Shawna Suckow: Participating and engaging and improving our industry and hopefully coming to the live event which is dirt cheap. Anyway, so it’s not. This isn’t a pitch for that. I would love it if you did.
00:30:29.550 –> 00:30:29.820
Deirdra Watson: Know,
00:30:29.880 –> 00:30:38.010
Shawna Suckow: Yeah, I’m enjoying the conversation. But what I want to ask you, Deidre and Sean and everybody else in the call type in the chat. How many let’s take Facebook.
00:30:38.370 –> 00:30:48.420
Shawna Suckow: For example, how many groups can you and do you actively engage in on a regular basis during all this for me. I would say it’s probably or
00:30:49.350 –> 00:30:51.390
The Our Shawn: No, I was, I was gonna say three to force and
00:30:51.510 –> 00:30:53.460
Deirdra Watson: Yeah. Again, yes.
00:30:53.520 –> 00:31:04.500
Deirdra Watson: Three. Three to four. There’s some specific that are related to my goals, but I would probably say three to four on a weekly basis. Yeah.
00:31:04.770 –> 00:31:10.920
Shawna Suckow: And it’s difficult to get each of us to engage in another group right now.
00:31:11.070 –> 00:31:11.400
The Our Shawn: Yeah.
00:31:11.670 –> 00:31:13.710
Shawna Suckow: So for that same reason.
00:31:14.310 –> 00:31:15.780
Shawna Suckow: As event.
00:31:16.920 –> 00:31:28.440
Shawna Suckow: As event planners when we try to create a new Facebook group and a new way to engage people that haven’t been it’s not going to be a cakewalk and just be like created and they will come.
00:31:28.860 –> 00:31:42.330
Shawna Suckow: In fact, the early days of spin nobody wanted to talk to each other was so weird. And so I remember appointing like volunteers would you go in and just ask a question or start a conversation
00:31:42.960 –> 00:31:59.880
Shawna Suckow: And see if we can get people to respond. And so we’re gonna have to do that again and have that compelling content that gets people to at least go, Okay, I have my three to four groups. I’m loyal to with my time, I will give this one a chance
00:31:59.940 –> 00:32:05.190
Shawna Suckow: Because it’s compelling enough. So we can’t just build it and go. Come on in. The water’s fine.
00:32:06.510 –> 00:32:09.420
Shawna Suckow: As all of us know, you know,
00:32:10.860 –> 00:32:16.470
Shawna Suckow: You’re a member of 125 groups Deidre. But really, you know, three or four or five make the cut.
00:32:16.740 –> 00:32:19.710
Shawna Suckow: And others. It takes a lot for them to even get into your feed.
00:32:20.190 –> 00:32:24.690
Deirdra Watson: Well, and I was thinking, even today, I’m going through all my groups. Now that I have time. Yeah.
00:32:24.720 –> 00:32:25.470
Shawna Suckow: And editing.
00:32:25.890 –> 00:32:34.530
Deirdra Watson: And editing and getting rid of and leaving groups that I really don’t feel meet my my own personal goals or vision anymore.
00:32:34.860 –> 00:32:55.050
Shawna Suckow: Yeah, I, uh, I was invited to a lot of Facebook groups. Early on in this kind of six week quarantine that or even event and hospitality related. And I just, I don’t have the bandwidth mentally right now to give my energy to all of those
00:32:55.200 –> 00:33:02.820
Shawna Suckow: Yeah, and and combined with the fact that I feel I’m being well served in the groups that I am giving my time and energy to
00:33:03.360 –> 00:33:20.220
Shawna Suckow: So I know myself how difficult, difficult it would be for somebody to get me to engage in another group, it would have to be something compelling. So when we have our planner hats on. And our speaker hats, if we work together to create that really cool compelling.
00:33:21.450 –> 00:33:29.280
Shawna Suckow: Reason to stick a toe in the water. I think we can be successful and getting them engaged early, which then means they are going to
00:33:30.300 –> 00:33:43.650
Shawna Suckow: Participate in your hybrid events, hopefully live and maybe not, but they’re still going to participate and then keep it going. Afterward, and then, like I said, you have those built in ambassadors for next time that will say,
00:33:44.460 –> 00:33:49.410
Shawna Suckow: Like, you know, Judy just just shared it’s been you know about spin
00:33:50.460 –> 00:34:04.680
Shawna Suckow: Judy’s third party endorsement of spin means way more than mine as the founder and so when we get those attendees to become ambassadors for what we created it’s far more compelling for others, like I
00:34:05.190 –> 00:34:10.170
Shawna Suckow: If I had a friend like Deidre if you came to me or Sean and you said you have to check out this group.
00:34:11.220 –> 00:34:15.840
Shawna Suckow: I would listen to you before when I would listen to the organizers. So that’s another tip is
00:34:16.500 –> 00:34:33.930
Shawna Suckow: You know, when we are launching new virtual events and people are going through virtual fatigue. We have to enlist the help of third parties who don’t have skin in the game that you know are willing to help us spread the word.
00:34:34.200 –> 00:34:36.360
The Our Shawn: Yeah, and this, this isn’t new. Right. I mean, I’ve done this.
00:34:36.840 –> 00:34:37.950
The Our Shawn: For years with books.
00:34:37.980 –> 00:34:39.690
Shawna Suckow: Right. It’s absolutely shine.
00:34:39.720 –> 00:34:50.880
The Our Shawn: Got a great cover on your book, whatever I’m walking right past it, but somebody I’m talking to. I’m having a conversation with this today. I read this book as le points has a great way of organizing the information. Now we’ll go buy that book.
00:34:51.420 –> 00:34:52.530
The Our Shawn: Yeah, again,
00:34:52.590 –> 00:34:58.680
The Our Shawn: Same. Same thing, marketing, right, I mean, yes, it’s great to put your own message out there. But at some point, you need other people to say, hey,
00:34:59.250 –> 00:35:11.130
The Our Shawn: You know, this is good. Go check it out. Right, so that speaks to the fundamental engagement, you’re talking about Shauna right you build the group, but then you get people to really, really be pleased with the outcome, then
00:35:12.630 –> 00:35:20.340
Shawna Suckow: You have to show what’s different about your group that’s going to stand out from, you know, the thousands of others that are out there and
00:35:21.300 –> 00:35:38.790
Shawna Suckow: It’s, it’s not easy. As you know, Sean with with marketing a book. It’s, it’s very similar marketing and event and enlisting people who will help you get that ground swell around a virtual events is really going to be the challenge right now because
00:35:40.830 –> 00:36:03.240
Shawna Suckow: You know, we’re all being pulled in 62 virtual directions. Right now, come and watch this and participate in that. And, you know, and how do we pick and choose. So I think the initial frenzy around. Let’s create a webinar around that will die down and what will stay is events and virtual
00:36:04.980 –> 00:36:12.960
Shawna Suckow: Virtual sessions that really have value, but there’s been a lot of let’s just do it for, for the sake of doing it because we need to stay in touch.
00:36:13.620 –> 00:36:26.190
The Our Shawn: Yeah. And that was, I think, you know, and as I’ve watched my view numbers. You know, I’ve got a couple of YouTube channels director and I’ve been honestly there was really early on and it’s a big spike right everybody was just like looking for stuff to watch you know and
00:36:26.670 –> 00:36:27.240
Shawna Suckow: Sure we took
00:36:27.540 –> 00:36:29.340
The Our Shawn: We took advantage of the early ride with
00:36:29.340 –> 00:36:31.680
Shawna Suckow: That. Yeah. And we were bored and
00:36:31.950 –> 00:36:36.030
The Our Shawn: Border looking around for things to do. Now you got to have compelling content. And that’s what
00:36:37.020 –> 00:36:43.950
The Our Shawn: We’re trying to build here is coming here to learn about what the future of dance Marvel we’re doing it. We plan to continuous ever long term, but
00:36:44.550 –> 00:36:55.380
The Our Shawn: You’ve got to make that part of your thinking. And if you’re building an event, you’ve got to think about that. So let’s flip this to the speaker side because I think there is a chance to co create right between the events in the city.
00:36:55.380 –> 00:36:55.830
Shawna Suckow: Yeah.
00:36:56.040 –> 00:36:58.230
The Our Shawn: More than more than ever, right, there’s a
00:36:58.230 –> 00:36:58.680
Shawna Suckow: Chance to
00:36:59.160 –> 00:37:12.450
The Our Shawn: Create some type of fusion between the experts, the authorities and the event, and it may no longer be that, you know, one or two hour speech. It may look something different. Right. It may be a different type of engagement.
00:37:13.830 –> 00:37:14.850
The Our Shawn: What are your thoughts on
00:37:15.930 –> 00:37:35.430
Shawna Suckow: I think for myself, I’m putting together a summit, most of my clients are Convention and Visitors bureaus and I help them to rethink how they market to tourists center planners and so forth. And they are destitute right now.
00:37:36.120 –> 00:37:53.670
Shawna Suckow: Yeah, so I’m putting together a summit to help them through this recovery stage that they’re going to be facing. And what does that look like and how did they get people interested in traveling again and even thinking about meetings. And one of the things that I’m doing is
00:37:55.860 –> 00:38:00.480
Shawna Suckow: The speakers aren’t going to speak for an hour at most 40 minutes
00:38:00.810 –> 00:38:01.500
Deirdra Watson: 40 minutes
00:38:02.010 –> 00:38:09.060
Shawna Suckow: 40 minutes and 30 is better and mixing up the content because at a typical meeting.
00:38:09.630 –> 00:38:17.760
Shawna Suckow: You know we sit and we listen and we can do that a little better because it’s live, and we’ve got breaks, where we can go engage with people.
00:38:18.180 –> 00:38:31.140
Shawna Suckow: When, when we’re at home. That is really hard for us to tolerate just watching and not engaging for an hour or two, or six or eight
00:38:31.620 –> 00:38:46.920
Shawna Suckow: Like the typical Live Meeting and so I’m mixing and matching formats throughout the day maximum six hours total for the day and it’s going to be a mixture of panels and interviews and like TED talks and
00:38:48.000 –> 00:38:59.820
Shawna Suckow: By doing that, and also putting in a little dance break or yoga stretch or something like that. Every now and then to give people Brain breaks. We’ve talked about this for live meetings for a really long time.
00:39:00.720 –> 00:39:16.650
Shawna Suckow: But for virtual meetings, we have to work even harder because it is even harder to pay attention and some of you on this, on this call. How many of you have checked your email or you know as much as you want to pay attention. It’s really hard.
00:39:17.970 –> 00:39:22.560
Shawna Suckow: You know, and my dogs right over there and cars are driving you know we just have different distractions.
00:39:23.190 –> 00:39:25.410
The Our Shawn: It’s a little different setting.
00:39:26.040 –> 00:39:40.110
The Our Shawn: Yeah, I get I tend to get exhausted. When I go to conferences for multiple days because you know you’re in it every day and starts early and it runs late and but you’re there, right. You’ve traveled. You can’t go home. You can’t engage with your dog. You can’t do all your
00:39:43.020 –> 00:39:44.010
The Our Shawn: Walk with your dog.
00:39:45.540 –> 00:39:45.900
Shawna Suckow: Right.
00:39:45.960 –> 00:39:58.950
Deirdra Watson: One of the other things that that I like about the conferences that you don’t have on any virtual component is the fact when you’re sitting in a conference space, you can actually talk to the person next year.
00:39:59.640 –> 00:39:59.880
The Our Shawn: Yeah.
00:40:00.720 –> 00:40:03.180
Deirdra Watson: You know, and we’re doing it in the in the chat.
00:40:03.510 –> 00:40:11.280
Deirdra Watson: But you know you can you can talk about the discussion at hand. So there’s, there is a little bit more of that.
00:40:12.600 –> 00:40:18.240
Deirdra Watson: You know that connection that that component that you don’t have within that virtual realm.
00:40:19.110 –> 00:40:34.020
Shawna Suckow: Yeah, and and those of you who are watching any, any way you want this discussion to go, I’m sure. Dr. Sean would be would be happy to navigate this if you have questions and but i mean i i
00:40:36.420 –> 00:40:50.820
The Our Shawn: Let me take the shot. So yeah, we’re doing this on our best and events YouTube channels to drop comments there. Those are watching live that are seeing the feed you know comment because, you know, one of the interesting things, who is we we can tailor the content right so if if people
00:40:51.210 –> 00:41:00.690
The Our Shawn: Drop questions they have an issue they want a specific topic covered. They want us to go deeper with a guest, you know, will accommodate that. That’s one of the nice things about the virtual
00:41:00.750 –> 00:41:06.900
The Our Shawn: Good point, versus the live man is we have already been listening to people, you know,
00:41:07.260 –> 00:41:11.730
The Our Shawn: Exactly meaning was a top of your coming up. We had a cleaning expert. Come on, right, and
00:41:13.890 –> 00:41:15.210
Shawna Suckow: Not that I would have to
00:41:15.540 –> 00:41:16.500
Shawna Suckow: Have to defer
00:41:16.770 –> 00:41:17.340
Deirdra Watson: Nothing.
00:41:17.850 –> 00:41:24.180
The Our Shawn: But me and and we were still trying to figure out what’s going to happen. But, you know, you talked about making customers, making
00:41:24.750 –> 00:41:33.750
The Our Shawn: Your clients or your attendees, you know, comfortable with the cleaning right that we think that’s going to be a big issue going forward. And what does that look like and what do you need to know.
00:41:34.260 –> 00:41:35.700
Shawna Suckow: Oh, I thought you meant my house.
00:41:35.970 –> 00:41:37.140
The Our Shawn: No, no, no, it’s not clean your
00:41:38.730 –> 00:41:40.860
The Our Shawn: House really looks lovely in the background, by the way.
00:41:41.520 –> 00:41:49.470
Shawna Suckow: As you’ve seen, probably on me. This is my zoom house. This is not my real like the way things look like that way and that way. A couple feet. Yeah, no.
00:41:50.850 –> 00:41:52.320
Deirdra Watson: That’s why I have my background.
00:41:52.560 –> 00:41:53.460
The Our Shawn: I don’t know, smart.
00:41:54.840 –> 00:41:56.910
The Our Shawn: Great job bringing it up it’s framed up for
00:41:57.450 –> 00:41:58.020
The Our Shawn: I know
00:41:58.290 –> 00:42:04.440
The Our Shawn: You were talking about cleaning conferences and events because it came up and then we talked about it with our contract expert.
00:42:04.830 –> 00:42:14.190
The Our Shawn: You know, what do you do as far as putting in a contract that cleaning, you know, and we and then we haven’t heard yet that a lot of people are doing that, but we expect that will be a trend right you
00:42:14.790 –> 00:42:20.850
The Our Shawn: Know this is clean. You have to, you know, do the touch surfaces every two hours or whatever the standard might be
00:42:21.960 –> 00:42:32.280
The Our Shawn: But, you know, from, from your point. It’s all about interaction, you know, and we can take interaction during or after now because of the unique format of doing stuff electronically and doing it on the internet.
00:42:32.880 –> 00:42:43.770
The Our Shawn: Is whether somebody comments now or they comment later Deirdre and I can circle back to it and pick it up. And so I think people can try to challenge those. How can you talk about, it’s a longer range conversation.
00:42:44.520 –> 00:42:52.620
Deirdra Watson: Right. So now, one of the things that that we want to develop from from all of these discussions to his best practices.
00:42:53.220 –> 00:43:11.880
Deirdra Watson: You know what, what was involved in the whole process that you know you discovered and and how we can make or or give that information out to everybody. When as we’re going. And of course, when we’re all back to what we all want to call the, the new normal.
00:43:13.680 –> 00:43:16.470
The Our Shawn: Yeah, and the new normal is going to be different. Right, and I think
00:43:17.310 –> 00:43:24.300
The Our Shawn: I’m guessing Sean was talking about it if we haven’t long enough to have. It’s going to form that people are going to expect a longer engagement of our conference, not just
00:43:24.630 –> 00:43:33.210
The Our Shawn: I fly in for three, four days and I fly out and I have a stack of business cards that I only respond to a third of the people from you.
00:43:33.960 –> 00:43:36.330
Shawna Suckow: In a bunch of notes that you never reference again.
00:43:36.570 –> 00:43:38.070
Shawna Suckow: Exactly. Hello.
00:43:40.410 –> 00:43:40.740
The Our Shawn: Yeah.
00:43:42.270 –> 00:43:43.680
Shawna Suckow: That’s the other thing is with
00:43:44.100 –> 00:43:57.120
Shawna Suckow: With virtual we can have you’re at home you can be doing the thing rather than writing notes about what you plan to do later that can be an entire session is let’s walk through
00:43:57.540 –> 00:44:17.250
Shawna Suckow: This together. Everybody grab the event contracts that I sent you, you know, so we can have really hands on sessions that are a little bit more rare live and and do things like that from home that aren’t as readily accessible. You know when you travel to someplace.
00:44:17.430 –> 00:44:20.520
Deirdra Watson: Or you because you can’t print stuff off to right unless you’re going
00:44:20.670 –> 00:44:23.190
Deirdra Watson: To say center for your event planners brought the
00:44:23.220 –> 00:44:26.760
Deirdra Watson: Printer with them, which is generally, what I do is I bring my own printer.
00:44:27.330 –> 00:44:32.220
The Our Shawn: Yeah, yeah. I’ve got my I’ve got my three computers sitting right here in my office off screens.
00:44:33.150 –> 00:44:35.220
Shawna Suckow: Like a guy that would have three computers, Sean.
00:44:35.400 –> 00:44:35.910
The Our Shawn: I can sit
00:44:36.750 –> 00:44:36.960
The Our Shawn: And
00:44:37.170 –> 00:44:42.570
The Our Shawn: Talk to somebody on the computer, I can type over here that gets like whatever their whatever needs to be right, but
00:44:43.140 –> 00:44:50.190
The Our Shawn: That does raise the point when you that’s the flip side of it, right. You can’t, it’s harder to keep people engaged in one way and that decay.
00:44:50.910 –> 00:44:52.470
The Our Shawn: Staring at the screen from home.
00:44:53.190 –> 00:44:53.580
The Our Shawn: But
00:44:53.820 –> 00:45:03.810
The Our Shawn: If you say, hey, go look this up and go to this web page. And let’s start filling out this form or download this form and start working on it. WORK ON THIS CONTRACT TOGETHER, whatever you
00:45:04.290 –> 00:45:09.690
The Our Shawn: It’s a different type of engagement. It’s a challenge to figure out how to do that. It’s new thinking, but it’s a great opportunity.
00:45:10.260 –> 00:45:11.010
Deirdra Watson: Yeah, as
00:45:11.400 –> 00:45:23.310
Deirdra Watson: As a speaker and you’ve done the virtual um, how, how do you, how do you keep participants engaged because even that interactive point is now different.
00:45:25.140 –> 00:45:30.450
Shawna Suckow: Yes. Well, you have to incorporate like we’ve got
00:45:31.530 –> 00:45:36.510
Shawna Suckow: We’ve got some tools in zoom that we can use like everybody in the chat.
00:45:37.980 –> 00:45:54.360
Shawna Suckow: Tell me what you plan on doing an hour from now go ahead and go ahead and chat in what you plan on doing an hour from now. I plan on taking off this fancy jackets. It’s raining here I’m hope. Oh, it stopped raining that changes that having to to
00:45:56.010 –> 00:46:00.540
Shawna Suckow: Yeah, I’m going to like tidy up the house. My husband is an essential WORKER, HE’S BEEN
00:46:00.540 –> 00:46:08.910
Shawna Suckow: Working 11 hour days. I’m going to tidy up the house because it’s the weekend, he, he needs to just have a place to the kind of zone out and
00:46:10.140 –> 00:46:16.230
Shawna Suckow: Kind of kind of starting to think about planning to do yard work that’s as far as I’ve gotten
00:46:18.690 –> 00:46:22.140
Shawna Suckow: go grocery shopping Jeter you do you go to a store or
00:46:22.260 –> 00:46:24.210
Deirdra Watson: You can have. Yeah, we’ve got
00:46:24.810 –> 00:46:33.780
Deirdra Watson: We call it a superstore it’s about 15 minutes away. And once every two weeks, we’ll do like a big shopping, so
00:46:33.810 –> 00:46:34.380
Deirdra Watson: This is our
00:46:34.410 –> 00:46:36.420
Deirdra Watson: Big shopping week. Yeah.
00:46:36.450 –> 00:46:48.270
Deirdra Watson: But this time, and we haven’t been wearing masks, but this time I’ll go into my first day kit and I’ll get masks, so that we can wear a mask to the grocery store and the lineups. Some have been like 20 minutes. Some have been longer
00:46:49.980 –> 00:46:50.970
Shawna Suckow: Exclusively ordering
00:46:51.030 –> 00:47:05.160
Deirdra Watson: Yeah. And because we live in an area where like we’ve only got about 10,000 people in the in where we live. It’s about 50,000 in the town that we go to. We can’t necessarily get delivered for food.
00:47:06.120 –> 00:47:10.410
Deirdra Watson: Yeah, so we have to go and get her on but we try to make it like a one trip.
00:47:10.950 –> 00:47:14.160
Deirdra Watson: Day out, which is what I did before covered because we
00:47:14.280 –> 00:47:15.300
Deirdra Watson: Work at home anyway.
00:47:16.080 –> 00:47:21.180
Shawna Suckow: And let’s hear from Sharjah and Judy and Melissa if you went away in if you want to share
00:47:22.350 –> 00:47:23.250
Shawna Suckow: What are you doing,
00:47:24.390 –> 00:47:25.470
Shawna Suckow: An hour from now.
00:47:25.680 –> 00:47:33.420
Shawna Suckow: And and what I’m, what I’m showcases casing is kind of a palate cleansing question where if we get
00:47:33.450 –> 00:47:36.030
Shawna Suckow: Too far along into one.
00:47:37.050 –> 00:47:54.180
Shawna Suckow: Discussion. We all kind of unless we’re the speaker, I have to pay attention. My mind just as a human being with kind of wander a little bit. And so a palate cleansing question that’s so off topic that it’s okay in virtual I wouldn’t do this from a keynote stage.
00:47:54.390 –> 00:48:02.640
Shawna Suckow: Not but for here, it’s totally okay. You know what I what I came up with the idea
00:48:04.020 –> 00:48:15.840
Shawna Suckow: During our talk here thank you Mary for giving me the idea is during my summit, I’m going to have five or 10 minute break and have a puppy parade. Everybody get your dog or your cat or your ferret or whatever and bring them.
00:48:16.380 –> 00:48:17.460
Shawna Suckow: With you. Yeah.
00:48:17.490 –> 00:48:28.560
Shawna Suckow: It’s a palate cleanser. It’s going to revive everybody and then you can get back to and go okay now let’s get back to that accounting discussion we were having or whatever. I just did that for you, Sean.
00:48:28.920 –> 00:48:30.840
Shawna Suckow: Well, you know, I saw your
00:48:32.670 –> 00:48:34.740
Shawna Suckow: Background and yes beverages are good.
00:48:34.980 –> 00:48:35.310
00:48:37.980 –> 00:48:40.740
The Our Shawn: Know, I think that’s it. That’s an interesting idea. It’s
00:48:40.920 –> 00:48:43.380
Shawna Suckow: Good shirt. I love that. Yeah.
00:48:46.290 –> 00:48:46.770
Shawna Suckow: So,
00:48:46.830 –> 00:48:50.550
The Our Shawn: Getting festive beverages. We are taping on a Friday afternoon so that’s
00:48:51.330 –> 00:48:53.130
Shawna Suckow: What time is irrelevant. Don’t you find
00:48:53.550 –> 00:48:54.510
Shawna Suckow: days of the week.
00:48:54.600 –> 00:48:56.970
Shawna Suckow: Irrelevant time of day irrelevant.
00:48:58.680 –> 00:48:58.890
Shawna Suckow: Yeah.
00:48:59.520 –> 00:49:06.450
The Our Shawn: I got one of my friends I text her every morning. I’m like, Happy Thursday. Happy Friday. And she’s like, I wouldn’t know what day of the week. It is my she texted me every day.
00:49:07.050 –> 00:49:08.040
Shawna Suckow: Yeah, there’s
00:49:08.340 –> 00:49:13.650
Shawna Suckow: There’s just a somebody put a beam up a that it’s just today, tomorrow and yesterday.
00:49:14.910 –> 00:49:16.050
Shawna Suckow: what day it is.
00:49:16.110 –> 00:49:19.740
Shawna Suckow: I only know what’s may 1 because it’s my mom’s birthday. Other than that.
00:49:21.210 –> 00:49:25.320
Shawna Suckow: Irrelevant. We’re living in dog years right now where every day is like seven years.
00:49:26.490 –> 00:49:32.580
Shawna Suckow: Or, you know, seven days is like one day there’s no point of reference whatsoever.
00:49:32.910 –> 00:49:48.090
The Our Shawn: I know you know the flow is gone. And I think this is really true for us of us in the meeting or whether we’re speakers or event planners, or whatever, like you know my worlds built around like go do return reset. Get ready for the next one, go.
00:49:48.150 –> 00:49:50.010
Shawna Suckow: Amen. Same as planners. Yeah.
00:49:50.430 –> 00:49:57.240
The Our Shawn: That’s what I’m saying. All of us in this meeting world are used to this. Go happen you know ends you
00:49:57.300 –> 00:50:03.720
The Our Shawn: Yeah, boredom, you get ready for the next one in this flow of in out, in out right. We all kind of have this life and it’s gone.
00:50:05.040 –> 00:50:09.750
Deirdra Watson: It’s gone. Yeah. Where’s where’s our schedule because we’re so set to here’s the event back here.
00:50:10.260 –> 00:50:19.020
Deirdra Watson: And and now we go, you know, we work our way back or we work. Yeah, we work our way to the event. So we have all these set schedules. Now we’re like,
00:50:19.410 –> 00:50:26.490
Deirdra Watson: Okay, now what like we don’t know. We don’t have an end date when you go for surgery, you have an end date. Okay, I’m going to be recovering for two and a half months.
00:50:27.030 –> 00:50:34.170
Deirdra Watson: This there’s no end date we have no you know there’s a slow process that people are going to start. But how do you schedule stuff.
00:50:34.380 –> 00:50:35.040
The Our Shawn: You can
00:50:35.880 –> 00:50:37.950
Shawna Suckow: Well, it’s a shot in the dark, which is frustrating.
00:50:38.340 –> 00:50:46.980
Shawna Suckow: For everybody on this call. I’m sure in the type of personalities that we have. We need firm answers. It’s hard.
00:50:47.010 –> 00:50:54.690
The Our Shawn: It’s hard to plan when you don’t know when people can travel. You don’t know when, on and off of planes. You don’t know the conference center is going to open up again.
00:50:55.380 –> 00:51:12.810
The Our Shawn: But I do think you know it does speak to what what you spoke about earlier, Sean, which is just this continuum of engagement. Right now we’re starting to test this world where stuff engages over this longer period of time. It’s not a hard date right it’s a group
00:51:13.890 –> 00:51:22.320
The Our Shawn: Discussion, you know, and I’m thinking maybe you have maybe you have speakers come in and they layer on each other right and you have any Mo, you might
00:51:22.830 –> 00:51:29.040
The Our Shawn: You know, between events, you’re still probably gonna have your live events, you know, six months 18 months from now, or whatever, but
00:51:29.460 –> 00:51:46.020
The Our Shawn: You may be layering content over time. Right, not just 123 massive days of content, but a build up, get ready for it. Then you have the content, then you have the back end. And I know some conferences already experimenting with that. But this may be driven all by the situation.
00:51:46.530 –> 00:51:47.790
Deirdra Watson: Yeah. And I love that idea.
00:51:48.300 –> 00:52:03.510
Deirdra Watson: Of pre pre for motion and get to know the speakers, a little bit, get to know what they’re all about then do the event and then do that post promotion which on on a planning side in the marketing side is a great idea.
00:52:03.900 –> 00:52:14.730
Deirdra Watson: Yeah, overall, because it’s more engaging for people that you know, then I think there’ll be more excitement. Once we get back into those live events.
00:52:14.970 –> 00:52:18.750
Deirdra Watson: There will definitely be more excitement on going to the event.
00:52:19.020 –> 00:52:24.270
Deirdra Watson: Because then you get to actually maybe ask more poignant questions of the speakers.
00:52:24.660 –> 00:52:26.370
Shawna Suckow: Exactly yeah you know them.
00:52:26.820 –> 00:52:34.470
The Our Shawn: That’s been my experiences of speakers. I know the audience, you know, whether I’ve engaged with them. Previously, because we’re in an industry group together or
00:52:35.490 –> 00:52:39.360
The Our Shawn: When I go beforehand and I get to talk to people and really know that that’s a different
00:52:39.360 –> 00:52:39.780
00:52:41.040 –> 00:52:47.640
The Our Shawn: And then think about could you blend this all together into like, one year. So you take your traditional event that happens once a year.
00:52:48.150 –> 00:52:56.400
The Our Shawn: Is there a way you could do build up for six months. Do your event and do kind of the wind down growth from the event for six months and and lead that into the start of the next event.
00:52:56.940 –> 00:53:01.800
The Our Shawn: You create a beautiful cycle where people are never disconnected right they’re always ready for the next time.
00:53:02.490 –> 00:53:02.880
00:53:03.990 –> 00:53:05.190
Deirdra Watson: That’s great idea. Yeah.
00:53:06.120 –> 00:53:13.770
The Our Shawn: It’s going to take some thinking and planning and testing to get something that really works but pre content build up build up build up event.
00:53:14.400 –> 00:53:21.270
The Our Shawn: You know, kind of your, you know, your big moment and then follow up, follow up, follow up, and then lead that into your next build up for the next year.
00:53:21.870 –> 00:53:22.890
Shawna Suckow: Right, yeah.
00:53:24.060 –> 00:53:37.530
The Our Shawn: So what would you so you’ve talked about a little bit what you’re doing with the Convention and Visitors bureaus, Sean. What else would you, what else would you recommend from the speaker side or what could event planners ask from speakers to get the most out of their upcoming events.
00:53:39.090 –> 00:53:51.030
Shawna Suckow: You know planners, ask your speakers, what their thoughts are and what their ideas are because we have a lot of speakers with a lot of time on their hands that are looking to serve right now.
00:53:52.230 –> 00:53:58.500
Shawna Suckow: And would love to. Depending on the audience reach the audience of something really unique or different
00:54:00.600 –> 00:54:07.560
Shawna Suckow: So I would actually ask your speakers, what what they would love to try maybe that they’ve never tried
00:54:08.190 –> 00:54:23.100
Shawna Suckow: And it’s going to be hard, just like it’s hard for some event planners to get out of the box. It’s going to be hard for some speakers who who are used to doing things a certain way, but really challenged them and challenge all of your suppliers. Right now, we all have to reinvent
00:54:24.420 –> 00:54:33.390
Shawna Suckow: And as I have always said there is no box and more so than ever. There is no box anymore day, the box is gone.
00:54:33.450 –> 00:54:34.770
Deirdra Watson: We have sidewalks.
00:54:35.100 –> 00:54:39.930
Shawna Suckow: We need to build something new and get your speakers involved in that process and
00:54:40.950 –> 00:54:45.960
Shawna Suckow: Think about how you can showcase them differently as well.
00:54:47.610 –> 00:54:56.850
Shawna Suckow: In that virtual event by saying, hey, you know, we’re doing things before, during, and after. Do you want to pop in and do 15 minutes with a VIP group.
00:54:57.240 –> 00:55:04.830
Shawna Suckow: You would you like to do a reading from your new book, which you you know all the types of things that would really help that speaker.
00:55:05.400 –> 00:55:18.960
Shawna Suckow: If you’re asking that speaker to deeply discount or to do something for free, what can you offer in return that would serve your audience and that speaker. And I think that’s a beautiful win all the way around for speakers who are
00:55:20.100 –> 00:55:22.560
Shawna Suckow: Willing to see that there’s no box anymore.
00:55:23.070 –> 00:55:36.030
The Our Shawn: There’s the bus anymore. You know, and I love that idea. You know. Personally, I’d love to do kind of an intro speech and then the main speech, and then another speech. It’s more work more time but gives you a deeper connection with the audience that’s something I test.
00:55:36.180 –> 00:55:44.190
Shawna Suckow: Yeah, so do a little, you know, a little coffee chat and then your main stage and then do something afterward. This that gives the speaker more of a continuum.
00:55:44.640 –> 00:55:56.760
Shawna Suckow: Where the full thought process can be developed and the speaker can actually add more value to the participants that way and it makes the speaker look better to because they can showcase more of themselves.
00:55:57.210 –> 00:56:04.620
The Our Shawn: Well, it’s just a win win, do you really can’t do with a live event. Right. You couldn’t ask the speaker to fly in three times you know recourse.
00:56:06.480 –> 00:56:15.690
The Our Shawn: Would have them come in on week one, and then re engage me too, and then come back, week three, and meanwhile you can give homework, you can give question let people
00:56:16.050 –> 00:56:22.050
Shawna Suckow: Per capita deep dive for a certain audience that maybe wants to pay a little bit more. That’s a fundraiser for the events.
00:56:22.500 –> 00:56:24.930
Shawna Suckow: I mean that there’s all kinds of things you can do.
00:56:25.290 –> 00:56:34.740
The Our Shawn: Just a really a creative world that we’re moving into he gets a great opportunity for us to kind of think outside the box and like you say it’s a world of opportunity if we choose to use it for that.
00:56:35.280 –> 00:56:36.330
The Our Shawn: Yeah yeah
00:56:37.080 –> 00:56:43.830
The Our Shawn: So Sean, I know, I know most of the people that joined us live are longtime friends of yours, but will also have people watching it on YouTube and
00:56:43.920 –> 00:56:49.800
The Our Shawn: Facebook later. So why don’t you tell folks how they can reach out to you get to know you. Maybe you got some meeting planners want to check out spin
00:56:50.340 –> 00:56:51.390
Shawna Suckow: Maybe other people are interested
00:56:51.450 –> 00:56:56.730
The Our Shawn: In engaging with you for planning how you’ll be there next speaker, they can do something unusual and different with Earth.
00:56:57.420 –> 00:57:08.310
Shawna Suckow: Thank you for that. So yes, please check out spin go to Facebook and search for the group called spin members only and you do have to apply and answer some questions in order to be vetted
00:57:09.150 –> 00:57:12.750
Shawna Suckow: Check out the website spin planners calm but there’s nothing to join there.
00:57:13.410 –> 00:57:21.840
Shawna Suckow: There’s no dues or anything like that anymore. And then for me personally, as a speaker. A lot of my planner friends still don’t think of me as a speaker.
00:57:22.230 –> 00:57:36.600
Shawna Suckow: So my speaker website is Shawna Sukkot calm and I talk to audiences across all industries about I’d say 50 60% is in hospitality. But there’s a growing segment of my market that is
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Shawna Suckow: All types of industries and I help them shift their thinking so that they can market differently and actually get their potential buyers to pay attention. So, I speak on trends and consumer behavior marketing and sales.
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The Our Shawn: Fantastic folks who haven’t had a chance to do it yet. Go subscribe to the best events channel on YouTube.
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The Our Shawn: We love your comments, wherever you’re watching, if you’re picking up on Facebook. You’re seeing a LinkedIn. If you’re seeing it on YouTube. We want to hear from you.
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The Our Shawn: We can tailor, we can bring Shawna back again, maybe we can talk her into joining us again for another episode but
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The Our Shawn: Check it out, folks. I always ask to pat yourself on the back for doing the hard work those you’re paying attention, investing in your future. We really appreciate it. And Shawna thanks for a great segment.
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Shawna Suckow: Thank you.
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Shawna Suckow: Appreciate the opportunity to join you today.